Trade Marketing Manager

SUMMARY:
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POSITION INFO:

Join a dynamic and fast-growing company in the retail food/QSR space! We are seeking a passionate and experienced Trade Marketing Manager to drive our clients brand presence and optimize our promotional efforts. If you are a strategic thinker with a flair for execution and have a proven track record in the FMCG or QSR industry, this could be the perfect opportunity for you!

Key Responsibilities:

• Trade Marketing Strategy: Develop and implement trade marketing strategies that align with the company’s overall marketing objectives.
• Project Development: Lead and manage trade marketing projects from concept to completion, ensuring they meet brand standards and business goals.
• Launch Support: Provide comprehensive support for product launches, ensuring all trade marketing aspects are executed seamlessly.
• Campaign and Promotions Planning/Management: Plan, coordinate, and manage promotional campaigns, ensuring they effectively drive key business performance indicators.
• Merchandising Excellence: Oversee merchandising efforts to ensure brand visibility and product availability in-store.
• Campaign Evaluation: Analyze the effectiveness of trade marketing campaigns and provide insights for continuous improvement.
• New Store Openings: Support new store openings by coordinating all trade marketing activities to ensure a successful launch.
• In-store Execution: Ensure flawless execution of trade marketing initiatives in-store to enhance customer experience and drive sales.

Requirements:

• A tertiary qualification in marketing, with a Bachelor’s Degree in Marketing or Branding being preferred.
  Minimum of 5 years of relevant experience in trade marketing, preferably within the FMCG or QSR industry.
• Proven experience working within a management or leadership team, with strong leadership and project management skills.
• Advanced proficiency in MS Office, with the ability to use these tools effectively to manage projects and analyze data.