Trade Marketing Manager

SUMMARY:
Trade Marketing Manager

POSITION INFO:

Main job function

• Partner with marketing and commercial teams to effectively develop, deploy and embed Route to Consumer standards.
• Develop appropriate action plans and provides functional support as required to optimise sales team efficiency and effectiveness to increase the scale of the brand portfolio footprint.
• Develop portfolio Minimum Execution Standards guidelines to improve effectiveness at driving conversion.
• Continuously analyse channel data across multiple sources to manage and deliver Route to Consumer tracker.
• Shares insights to unlock opportunities to further enhance our brand portfolio availability and visibility.
• Development and management of customer and consumer campaigns, activities and Point of Sale Material in support of marketing initiatives across the portfolio.
• Drive marketing and commercial integration across the portfolio by actively participating in the activity planning process and meeting routines.
• Manage the outlet identification process with the Regional Sales & Divisional Managers to deliver final outlet identification.
• Advise Point of Sale Material (POSM) requirements by account and quantity.
• Prepare detailed execution guidelines for all campaign activities.
• Track and measure national trade implementation to ensure excellence in execution during and after each campaign.
• Monitor competitor activity and provide insights during the development phase of trade activity grids.
• Constant communication and efficient feedback with internal and external stakeholders (Principals, Sales Teams and Suppliers).
• Build effective working relationships with cross-functional teams and Principals

Qualifications

Relevant 3-year B Degree

Experience/Criteria

• Minimum 5 years Trade Marketing / Route to Consumer (RTC) experience.
• Experience within an FMCG Sales environment would be advantageous.
• Proven track record of delivery of Trade Marketing Materials through global (Principals) and cross functional teams.

A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks.

We will keep your CV on our database and contact you should you match the criteria of any other vacancies.