Trade Marketing Analyst -FMCG

SUMMARY:
Purpose of the Role: support the overall objectives of the Company’s FMCG branded growth strategy. Support will include analysis, system monitoring and surfacing issues for the Sales and Marketing Departments.

POSITION INFO:

• Minimum qualification required:
• Grade 12 with preferably a tertiary qualification
• Minimum 3 - 5 years’ experience in FMCG environment
• Computer literate MS Office (Excel- Intermediate), Word and Power Point.
• Valid Driver’s License
• Own Transport

• Responsible for analysing consumer data, market trends, and campaign effectiveness to provide actionable insights that drive the marketing strategy.
• Develop and maintain routine Weekly Account Reports
• Develop ad hoc Account/Category Reports as requested by KAM’s and Regional Sales Managers
• Perform post promotional analysis
• Monitor Spend-to-Sales ratios by account and division
• Maintain and develop Monthly Category Shares, dashboards based on relevant data
• Identify Category Opportunities and Threats based on Retailer Analysis
• Evaluate competitor’s promotional activities for replication
• Maintaining of Master Data in conjunction with IT Department
• The incumbent will work very closely with the function heads of Sales / Marketing and Finance to provide the necessary information.
• The incumbent will perform analysis and other projects requested by Sales and Marketing Management, but also should be willing to surface issues discovered during routine analysis and reporting
• Be able to handle increasingly more responsibilities as new platforms are launched
• Present data and analysis to internal and external stakeholders
• Able to liaise and communicate data analysis directly to Key Accounts

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