Social Media/Marketing Assistant

SUMMARY:
We are seeking a dynamic and creative Social Media/Marketing Assistant to develop and implement effective social media strategies, drive audience engagement, and increase brand awareness.

The ideal candidate will create engaging content, manage online communities, monitor interactions, and analyze performance data to optimize campaigns and achieve marketing goals.

POSITION INFO:
Key responsibilities:
Content creation and curation:

• Develop, schedule, and publish compelling content across multiple social media platforms, including text, images, videos, and graphics, aligned with brand messaging.

• Create and implement comprehensive social media strategies to achieve specific marketing objectives, including audience growth, lead generation, and brand awareness.

• Engage with followers by responding to comments, messages, and queries promptly, fostering positive interactions and addressing customer concerns.

• Monitor social media analytics to track campaign performance, identify trends, and make data-driven adjustments to improve engagement and reach.

• Plan and execute social media campaigns, including paid advertising, influencer collaborations, and promotional initiatives.

• Stay updated on emerging social media trends, platforms, and best practices to adapt strategies accordingly.

• Ensure all social media content aligns with the company's brand identity and voice across platforms.

• Compelling copy for every product manufactured.

• Creation and implementation

• Video, animation, reels etc

• For online content and online store.

• Instore integrated campaigns

• Creating content.

• Updating music that fits the brand

• Updating look feel of online store – web banners etc.

• Work with other marketing teams, designers, and stakeholders to coordinate social media activities and align with overall marketing goals.

• Ability to craft engaging copy and effectively communicate with diverse audiences across social media platforms.

• Basic graphic design skills to create visually appealing content.

• Proficiency in using social media analytics tools to interpret data and make informed decisions.

• Ability to prioritize tasks and manage multiple social media accounts efficiently.

• Understanding of digital marketing concepts, including SEO, paid advertising, and social media marketing best practices. Working experience with Shopify.
• Adaptability:
• Ability to quickly adjust to changing social media landscapes and algorithms
• This is where the magic happens. Our Support Office teams work behind the scenes to support all functions of our business and bring African Luxury to life across all touchpoints.