Snr Marketing Manager: Financial Services

SUMMARY:
Join a leading brand in the financial services industry to grow your skills and make meaningful contributions in a dynamic, forward-thinking environment. You will be driving both long-term and short-term marketing strategies to enhance brand power, marketing effectiveness, and growth, while overseeing the marketing budget, sales alignment, and collaboration with internal teams and external partners.

POSITION INFO:
JOB PURPOSE:

• Chief custodian and manager of the brand to drive marketing strategies and achieve brand objectives set to improve brand power, marketing effectiveness and targets, share of wallet and multi-product holding.
• Develop the communication and media strategy to drive the right mix of media and target identified audience and proposition development and go-to-market strategy.
• Gain insights and identify opportunities/innovations based on market; customer and competitor research and analysis to support the business strategy.
• Accountable for marketing budget and associated sales to the correct P factor.
• Guide the commercial and operations teams to drive growth and influence the tailored customer experience across the value chain and negotiate with management, agency and partners.

• Brand Strategy and Effectiveness
• Marketing Communications
• Performance Management
• Leadership and Direction
• Stakeholder Engagement
• Budgeting and Costing
• Marketing Impact Assessment
• Organisational Capability Building

• University Degree in Marketing / Advertising / Communications or Equivalent (Essential);
• Postgraduate Marketing / Advertising / Communications Qualification (Advantageous)

• 10 or more years' substantial general work experience in Marketing (Essential);
• Experience in a Financial Services Industry (Advantageous)
• Managerial Experience - 6 or more years' in managing a Marketing team (Essential)