Shopper Data Analyst (12 month contract)

SUMMARY:
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POSITION INFO:

Are you a highly analytical and self-motivated individual with a knack for uncovering valuable insights from complex data? Do you have experience in the FMCG industry and the ability to influence business decisions through shopper insights and data-driven strategies? If so, I want you to join an innovative and forward-thinking FMCG company, a leader in the field!

• Minimum of 3-5 years of experience in category analysis, insights, or key account sales within the FMCG industry.
• Proficient in using syndicated data platforms (Nielsen, IRI) and working with shopper metrics.
• Solid experience with retailer platforms and loyalty card data analysis.

Please kindly apply here, or email your CV to . Please note that this position does involve Travel: 25%.

Key Responsibilities:

• Shopper Data Expert

  • Leverage a variety of data sources (offtake sales data, shopper data, and global/local insights) to develop actionable insights.
  • Collaborate with cross-functional teams (Marketing, Category Management, Sales) to align data with business objectives.
  • Take ownership of shopper insight studies and deliver clear, impactful reports to stakeholders.

• Loyalty Card Analysis

  • Analyze retailer and shopper loyalty card data to identify trends, patterns, and growth opportunities.
  • Optimize data usage in collaboration with retail partners to enhance shopper engagement strategies.
  • Provide insights that influence in-store strategies and growth at the retail level.

• Post-Campaign Analysis

  • Assess the effectiveness of marketing campaigns, promotions, and in-store activations through shopper data analytics.
  • Provide constructive feedback on campaigns and identify areas for improvement.
  • Stay informed on industry trends and emerging technologies to refine shopper analytics techniques.

Your Experience:

• Minimum of 3-5 years of experience in category analysis, insights, or key account sales within the FMCG industry.
• Proficient in using syndicated data platforms (Nielsen, IRI) and working with shopper metrics.
• Solid experience with retailer platforms and loyalty card data analysis.
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Strong knowledge of the FMCG industry and the South African retail landscape.
• Excellent project management skills and the ability to deliver insights on time and in a clear, actionable manner.
• Strong communication skills, with the ability to present findings and recommendations at all levels of the organization.

What They're Looking For:

• A detail-oriented, organized, and self-driven individual.
• A strategic thinker who can turn data into meaningful insights that drive business growth.
• Strong collaboration skills, with the ability to influence and drive change across teams.
• Passion for staying ahead of industry trends and continually improving analytical practices.