Senior Paid Performance Media Specialist

SUMMARY:
An ambitious and global marketing agency is seeking a experienced and revenue-driven Senior Paid Performance Media Specialist with exposure in management in paid media experience to join their team in Somerset West, Cape Town. 


Full-time On-site | Somerset West | Salary: R30k - R40k pm

POSITION INFO:
Job Details

1. Division - Media
2. Minimum experience - Mid-Senior
3. Company primary industry - Marketing and Advertising
4. Job functional area - Marketing

• Passion for Performance: We thrive on results. Our unwavering commitment to delivering measurable and impactful outcomes sets us apart. Every campaign, every project is a testament to our dedication to excellence.
• Innovation at the Core: At the company, we don't just keep up with trends; we set them. Our culture fosters innovation, encouraging our team to push boundaries, embrace challenges, and pioneer solutions that redefine the digital marketing landscape.
• Collaborative Synergy: We believe in the power of collaboration. Our diverse team brings together a wealth of expertise, perspectives, and talents, creating a dynamic environment where creativity flourishes, and ideas come to life.

• Formulate and execute comprehensive digital paid media strategies aimed at enhancing online reputation and driving business growth for the brands we work on.
• Evaluate and interpret data sourced from social platforms, Google, and revenue reports to refine and optimise campaigns, providing valuable insights for future recommendations.
• Define target audiences, thoroughly understanding their characteristics, behaviours, and media consumption habits.
• Craft and implement paid multi-channel initiatives, ensuring they not only meet but surpass campaign objectives.
• Engage with stakeholders to effectively communicate the advantages of the digital paid media framework, fostering awareness and understanding.
• Establish and cultivate robust relationships with clients and agency partners, ensuring seamless collaboration for the successful execution of campaigns.
• Monitor paid media channels closely, ensuring that the delivery aligns with set objectives and goals.
• Conduct vigilant tracking and quality assurance of campaigns, guaranteeing cost-effective and impactful solutions.
• Conduct in-depth analysis and reporting on campaign performance, facilitating necessary amendments and providing insights to optimise future campaigns.

• Five years of proven success in planning and managing paid digital media campaigns.
• Holds a bachelor’s degree or equivalent qualification at NQF Level 7 in marketing with a minimum of three years of academic achievement. Proven experience and portfolio will also be considered.
• Possesses GAIQ certification (Google Analytics Certification), providing an advantageous edge in analytics expertise.
• Demonstrates a creative mindset, showcasing an ability to generate innovative ideas, a keen eye for design, and a profound understanding of the impactful role storytelling plays in connecting with and motivating consumers.
• Ideally brings experience from the fashion or sports retail industry.
• Experience across channels such as Google Ads, Meta Ads, TikTok Ads, etc