SUMMARY:
The company specializes in providing remote labor and customer service solutions for a wide range of industries, predominantly from Hospitality, but also covering Insurance, Health Care, Rapid Response, and everything in between. More recently they have moved into SaaS, developing an AI platform called “Skye”, that offers a wide variety of modules from assisting customers with Skye Virtual Agent, to Skye Ticketing, to assisting their own agents with Skye Companion, to name just a few of the modules. As the company continues to grow and expand, they find themselves in need of a Director of Marketing to spearhead the department and ensure they get maximum exposure for their products and services moving forward. This person will be responsible for running the marketing department and helping to bring in new business with innovative marketing and design solutions.
The company is a fully remote company. They have people who work from home all around the world, however their company operates on EST. Whoever applies for this role needs to be ok working typical business hours of 9am-5pm M-F EST
This is a senior role requiring a minimum of 10- 15 years experience and 5 years in a Managerial role.
POSITION INFO:
Responsibilities and/or Accountabilities
- Participate in the development of the company branding and company identification initiatives.
- Develop and implement marketing plans, programs, new service introductions and other marketing projects.
- Create and manage effective marketing budgets.
- Develop requirements for new corporate websites including strong content creation. Boost brand awareness and increase quality traffic to website.
- Familiar with digital marketing trends and channels including effective SEO (search engine optimization) and other web analytics tools including Google paid search, pay-per-click and video options. Ultimately create proper tools to generate sales prospects for the company.
- Have the ability to evaluate and report on competitive analysis of other BPO providers and SaaS companies in the industry.
- Establish relationships with potential technology partners in hope to identify new business.
- Oversee communication channels such as newsletters and other electronic social tools to maintain contact with both existing customers, as well as new prospects.
- Oversee the collaboration with sales team to develop marketing collateral.
- Oversee collaboration with sales team on brand initiatives and proposal preparation.
- Oversee corporate content for client proposals.
- Familiar with innovative advertising, public relations, social media, and industry events for networking purposes with the intention to generate leads for sales team.
- Ability to work with Microsoft and Google products including Office, Google Meet, Zoom, Slack and other communications tools.
- Oversee email marketing campaigns to build brand awareness and generate leads for sales team.
- Oversee the Scheduling, launch, monitoring and measurement of multi-channel campaigns focused on targeted prospects.
- Oversee and maintain knowledge of HubSpot and any other CRM platforms needed.
- Oversee agency providers, consultants, freelancers, and other suppliers.
- Familiar with LinkedIn marketing tools and other lead sources to identify new prospects for the company. Develop marketing calendar for weekly and monthly LinkedIn posts to create brand awareness.
- Generate positive publicity for the company by nurturing relationships with consultants, journalists, and bloggers.
- Demonstrate excellent communications (written and oral) and interpersonal skills.
- Oversee the marketing team to achieve department goals and initiatives
- Perform other duties and responsibilities as needed
Qualifications and Qualities:
- Minimum of 10-15 years marketing experience
- Minimum Bachelors’ degree in marketing, communications, or related field.
- Minimum of 5 years managing a marketing team
- Familiar with the creative side of marketing and design elements. Maintain strong copywriting skills.
- Must have “soft skills” such as good attention to detail and maintain leadership abilities.
- Ability to work well with internal and external teams which include company colleagues, clients and vendors.
- Maintain excellent time management skills and ability to prioritize various projects and flexibility to multitask.
- Experience with a Business Process outsourcing company and B2B SaaS company, a plus.
- Familiarity with the trending Customer Experience (CX) industry would be a strength.
- Knowledge of content management systems would be helpful.
- Have a proactive approach to problem-solving.
