Senior Marketing Manager - Hybrid Role

SUMMARY:
Multinational Telecommunications Company is looking for an Experienced Senior Marketing Manager to join their team

POSITION INFO:

The Senior Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to establish the Company as the premier telecommunications provider in West Africa. This role requires a dynamic and experienced marketing professional who can lead a team, drive brand awareness, and achieve business growth objectives. The candidate should also be open to course-correcting as needed, based on management direction

Key Responsibilities

1. Strategic Planning

• Develop and implement a strategic marketing plan tailored to the West African market
• Identify market opportunities and customer needs to drive growth and market penetration
• Set clear objectives and KPIs to measure the success of marketing initiatives

2. Brand Management

• Lead the development and positioning of the Company brand in West Africa
• Ensure consistent brand messaging across all marketing channels and materials
• Oversee the creation of compelling marketing content, including advertisements, promotional materials, and digital assets

3. Campaign Management

• Plan, execute, and monitor marketing campaigns across various channels, including digital, print, radio, and outdoor media
• Collaborate with creative agencies and media partners to deliver impactful campaigns
• Analyze campaign performance and optimize strategies to maximize ROI

4. Market Research and Analysis

• Conduct market research to gain insights into customer preferences, competitor activities, and industry trends
• Utilize data and analytics to inform marketing strategies and decision-making
• Prepare regular reports on market conditions, campaign performance, and customer feedback

5. Team Leadership

• Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development.
• Foster a collaborative and innovative team culture that drives results
• Set clear goals and expectations, conducting regular performance reviews

6. Stakeholder Engagement

• Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives
• Establish and maintain strong relationships with key stakeholders, including partners, vendors, and community organizations
• Represent the Company at industry events, conferences, and community activities

7. Budget Management

• Develop and manage the marketing budget, ensuring efficient allocation of resources
• Monitor expenditures and ensure marketing activities are cost-effective and within budget.

8. Digital Marketing

• Oversee digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing
• Ensure the company''''s online presence is strong, engaging, and aligns with brand values
• Leverage digital tools and platforms to enhance customer engagement and loyalty.

Qualifications

Education

• Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or relevant advanced degree is a plus

Language:

• Proficiency in French is highly desirable

Experience:

• Minimum of 7-10 years of experience in marketing, with at least 3 years in a senior management role
• Proven track record of developing and executing successful marketing strategies and campaigns
• Experience in the telecommunications industry is highly desirable

Skills

• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Strategic thinker with strong analytical and problem-solving abilities
• Proficiency in digital marketing tools and platforms
• Ability to work in a fast-paced, dynamic environment and adapt to changing market conditions
• Strong project management skills and attention to detail