Senior Marketing Lead – City Development & Lodge

SUMMARY:
Property Group is seeking an experienced and strategic Senior Marketing Lead to drive marketing efforts for both a large city development project and Lodge and Spa. This role demands a dynamic self-starter who can independently create, implement, and manage comprehensive marketing strategies across both projects while leading teams and driving results.
 
**Key Responsibilities**:
Develop and Execute Marketing Strategies: Lead the creation and execution of effective, innovative marketing strategies for the city development and The Lodge, aimed at attracting investors, driving property sales, and increasing guest bookings.
Project Leadership: Take ownership of marketing projects from conception to execution, ensuring all initiatives align with the overall business goals.
-Investor Engagement: Design and implement marketing campaigns that appeal to high-net-worth individuals and institutional investors.
Property Sales Marketing: Develop and lead targeted marketing campaigns to support property sales efforts.
Creative Leadership: Drive the development of high-quality marketing packs and materials that are visually engaging and tailored to target audiences.
Social Media Oversight: Analyze and manage all social media teams to ensure brand alignment and effective engagement strategies.
Self-Starter & Team Leadership: Be a proactive leader who can initiate and manage marketing projects independently, guiding teams effectively.

POSITION INFO:

• Bachelor’s Degree: A degree in marketing, business, communications, or a related field is often the minimum requirement.
• Advanced Degree: An MBA or a master’s degree in marketing or a related field can be beneficial, especially for leadership roles.

2. Experience

• Marketing Experience: Typically, 7–10 years of experience in marketing, with at least 3–5 years in a leadership role, is expected.
• Industry Knowledge: Experience in the specific industry of the company (e.g., tech, retail, healthcare) can be crucial.
• Project Management: Proven experience managing multi-channel marketing campaigns, budgets, and teams.
• Leadership Experience: Experience leading cross-functional teams and mentoring junior marketing staff.

3. Skills

• Strategic Thinking: Ability to create and execute long-term marketing strategies aligned with business goals.
• Analytical Skills: Proficiency in analyzing market trends, customer insights, and campaign performance metrics (experience with tools like Google Analytics, CRM software, etc.).
• Communication and Presentation: Excellent written and verbal communication skills for internal and external communication.
• Digital Marketing Expertise: Strong understanding of digital marketing strategies (SEO, SEM, social media, email marketing, content marketing, etc.).
• Creativity: Ability to innovate and create compelling marketing strategies that resonate with target audiences.
• Collaboration: Strong interpersonal skills to work with other departments such as sales, product development, and customer service.

4. Certifications (Optional but Beneficial)

• Google Analytics or Google Ads Certifications
• HubSpot Certification in inbound marketing
• Project Management Certification (PMP or similar)
• Certifications in digital marketing, SEO, or content strategy