Senior Marketing Coordinator

SUMMARY:
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POSITION INFO:

Who are we: A premium cooling and refrigeration solution for homes and outdoor adventures.

Who we are looking for: A Senior Marketing Coordinator who will play a pivotal role in driving and executing marketing strategies that
align with our business objectives.

What will you do:

Strategic Planning and Execution:

• Collaborate with senior management to develop comprehensive marketing strategies
• Translate strategic briefs into actionable marketing plans and campaigns
• Monitor and analyse market trends to adjust strategies accordingly

Retail and Trade Marketing:

• Manage and strengthen relationships with retail partners
• Plan and execute retailer promotions, in-store promotions, point-of-sale materials and retail campaigns
• Coordinate with sales teams to align marketing efforts with sales goals

Digital & Social Media Management:

• Oversee digital marketing initiatives, including social media, email marketing and website content
• Guide and mentor team members responsible for social media and online presence
• Utilise platforms like Google Ads, Google Analytics and Meta Business Suite to optimise campaigns
  

Creative and Design Oversight:

• Lead the design team to ensure creative outputs align with brand guidelines and strategic objectives
• Provide hands-on design support when necessary, utilising tools like Adobe Creative Suite
• Develop marketing materials, including print collateral, digital assets and promotional items

Team Leadership and  Project Management:

• Supervise and mentor the marketing team, fostering a collaborative and innovative environment
• Manage project timelines, budgets and resources to ensure timely and efficient campaign execution
• Organise and coordinate events, activations and promotional activities
  

Market Research and Trend Analysis:

• Conduct competitor analysis and market research to identify opportunities and threats
• Stay abreast of industry trends, particularly in digital and retail marketing, to inform strategy
• Implement innovative marketing techniques, including the use of AI tools, to enhance efficiency and creativity

What will you need:

• Education: Bachelor’s degree / Diploma in Marketing, Business Administration, or a related field
• Experience: 5–8 years of marketing experience, preferably within the retail sector
  

Skills:

• Proven ability to develop and execute marketing strategies
• Strategic thinker with hands-on execution ability
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, Meta Business Suite)
• Hands-on design experience with Adobe Creative Suite or similar tools
• Strong leadership and team management skills; ability to manage a team and mentor junior staff
• Excellent written and verbal communication abilities
• Analytical mindset with the ability to interpret data and make informed decisions
• Confident, strong-willed and able to push ideas forward
• Proactive, creative and adaptable to changing market conditions
• Excellent project management skills