Senior Manager: Value Propositions

SUMMARY:
Our client in the telecom sector looking for a Senior Manager:  Value Propositions. This is a contract role for 6 months.

POSITION INFO:
Role purpose:
Help company become the preferred partner of all SME businesses in their digitalization and transformation journey by providing leadership and hands-on direction to a cross-functional team of Product, Customer value management and Sales members to deliver relevant, market-leading propositions.

Key accountabilities and decision ownership
[max 5]:
Market Research:

• Understand customer needs, preferences, and pain points
• Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)
• Gathering data on market trends, competitor propositions and industry dynamics.

• Based on customer insights/needs, design the proposition
• Define benefits and advantages
• Create unique differentiation

• Test proposition in the market with customers
• Conducting POC’s and fine tuning propositions
• Support in market development and assist sales in selling the first few units in market

• Working with sales in defining channels to market
• Work with marketing in designing campaigns to drive the required demand
• Overall responsible for the revenue and market share growth of SME segment
• Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts
• Internal and External stakeholder engagement and partner management related to growth of segment

• Matric
• 3 Year Business Degree or related industry
• Business post-graduate degree or diploma an advantage
• 5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketing
• ICT or financial services experience essential