Senior Key Account Manager - Agrochemicals

SUMMARY:

A global leader in the agrochemicals industry is seeking the above to be responsible for managing key farmer accounts, driving sales, and providing technical support, while building strong stakeholder relationships and ensuring effective product positioning and marketing strategies.

POSITION INFO:

Minimum requirements for the role:

• Must have a Bachelor’s degree in Agriculture, Sales, or Marketing
• CropLife Certification is advantageous
• Minimum 5 years’ combined sales and technical experience in the agricultural industry
• Proven track record in client relationship management
• Strong knowledge of fungicides, herbicides, and pesticides is essential
• Must have extensive expertise in plant health and crop care
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Strong presentation skills aligned with the company’s Agricultural Product brand
• Fluency in Afrikaans and English (Read, Write, Speak)

• Managing sales and expense budgets for key accounts.
• Overseeing the key farmer account buying process alongside the Commercial and National Sales Managers.
• Ensuring company products are included in tender and material requests.
• Identifying and segmenting potential mega farmer key accounts.
• Conducting regular farm visits to assess needs and offer tailored solutions.
• Collaborating with Technical Sales Specialists (TSS) to provide on-site technical consultation.
• Strengthening relationships with key farm stakeholders (buyers, financial managers, technical managers, farm managers, consultants, and owners).
• Ensuring accurate monthly and annual forecasting aligned with mega farmer buying patterns.
• Developing and implementing strategic product positioning proposals.
• Optimizing crop protection marketing materials and advertising programs in partnership with the marketing department.
• Conducting regular meetings with area teams, customer agents, and management structures.
• Providing technical support during farmer days and sales events.
• Offering technical recommendations on company products and spray programs.
• Implementing crop team decisions with customers and agents.
• Driving demand through demonstrations, field trials, and customer success stories.
• Utilizing loyalty programs to secure volume commitments and counter generic price competition.
• Providing product training and stewardship guidance on the safe handling of crop protection products.
• Collaborating with partners to offer value-added services, such as AI fruit sizing and precision farming.
• Monitoring market trends, competitor activities, and regulatory changes to identify opportunities and threats.
• Negotiating and finalizing Prestige Rewards agreements with growers and managing tender business evaluations.
• Supporting growers throughout the season to address challenges and ensure satisfaction.
• Organizing and participating in industry events, including Prestige Club meetings, product launches, and farmer days.