Senior Graphic Designer

SUMMARY:
A dynamic branding and communications agency in Kloof is seeking a Senior Graphic Designer to join their creative team.

This is an exciting opportunity for a talented, experienced, and strategic designer passionate about delivering exceptional work across retail campaigns and touchpoints.

POSITION INFO:
Key Responsibilities:

• Concept Development & Design Leadership: Lead the creative development and execution of design concepts for a range of retail clients, from initial idea generation to final delivery.
• Campaign Execution: Design integrated campaigns across multiple platforms, including digital ads, social media content, email marketing, print, OOH (out-of-home), and in-store materials.
• Retail Brand Consistency: Ensure the visual consistency of the retail brand across all touchpoints, maintaining brand standards while adapting to specific campaign needs.
• Client Collaboration: Work closely with account managers and clients to understand their goals, challenges, and target audience, ensuring design solutions are aligned with business objectives.
• E-Commerce & Digital Design: Lead a team who will develop visually compelling assets for e-commerce websites, online ads, product pages, and digital marketing campaigns that drive traffic and conversions.
• In-Store Design & POS: Create and design in-store signage, point-of-sale (POS) displays, window concepts, and other retail-specific materials to engage consumers and enhance the in-store experience.
• Mentorship: Provide guidance and feedback to junior designers, helping them develop their skills and contribute to the team’s creative output.
• Collaboration: Work closely with cross-functional teams (account managers, strategists, copywriters) to ensure the seamless execution of design concepts.
• Quality Control: Ensure that all design work meets the highest standards in terms of creativity, accuracy, and consistency, while managing the production process from concept to final output.
• Trend Awareness: Stay current on design trends, retail innovations, and competitor activity to keep your work fresh and relevant.
• Time Management: Effectively manage multiple projects at once, balancing creative execution with tight deadlines and client needs.

• Proven Experience: Minimum of 5 years of graphic design experience, with a portfolio that demonstrates expertise in branding, digital design, and integrated advertising campaigns.
• Advanced Software Proficiency: Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with web design tools like Figma or similar.
• Branding & Visual Identity: Deep understanding of brand guidelines, with the ability to create designs that are both visually compelling and aligned with the client's brand identity.
• Creative Concepting: Proven ability to generate innovative design concepts and transform them into cohesive, impactful campaigns.
• Multi-Platform Design: Experience working across a range of media and platforms, including digital, social and print.
• Collaboration & Communication: Excellent interpersonal skills, with the ability to work closely with clients, team members, and other departments to ensure the success of each project.
• Attention to Detail: Strong focus on quality and precision, with the ability to maintain a high standard of design output under pressure.
• Time Management: Strong organizational and project management skills, with the ability to handle multiple projects and deadlines simultaneously.
• Presentation Skills: Comfortable presenting your work to clients and stakeholders, articulating design choices and concepts clearly and effectively.
• Added Advantage - Retail Experience: Strong experience designing for retail brands, including both traditional and digital media (print, social media, in-store displays, e-commerce).

• Motion graphics or video design experience (Adobe After Effects, Premiere Pro).
• E-commerce design experience (product pages, banners, promotional assets).
• Knowledge of UX/UI design principles, especially for retail websites or apps.
• Experience with print production, working with printers, fabricators, and other external partners.
• Understanding of HTML/CSS or basic front-end web design is a plus.
• A passion for retail, fashion, consumer goods, or lifestyle brands.