Senior Brand & Marketing Manager - FMCG

SUMMARY:
Opportunity to join our International client's in-market brand team, understanding their marketing mix, from insight analysis and brand building.

Experience in FMCG with alcohol, wine or spirits required to develop, improve strategies and annual brand plans. 

Characteristics of emotional intelligence being an important factor for managing various teams with a solutions driven attitude.

POSITION INFO:
REQUIREMENTS

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Develop, implement, and oversee a comprehensive brand strategy aligned with business objectives
• Ensure brand consistency across all touchpoints, internally and externally
• Proven track record of developing and executing successful marketing strategies
• Knowledge of the luxury / liquor industry (sales, marketing, business development)
• Solutions-driven, collaborative attitude and the ability to handle multiple workstreams simultaneously
• Microsoft Excel, Outlook, Word and PowerPoint proficient
• Ability to flourish in a high-pressure, deadline-based environment requiring the need to work after hours and often over weekends

• Collaborate with internal teams and external agencies to produce high-quality content and marketing materials.
• Ensure long term brand strategy for the region’s most important market is developed, clear and aligned with multiple stakeholders
• Manage the marketing budget effectively, ensuring optimal resource allocation
• Work with Distributor team to establish next year’s brand plans and ensure quarterly plans are then executed to drive brand performance in the all important SA market
• Driving the correct project planning processes and following up with Business Managers to ensure timings are adhered to, reducing stress in the system
• Press Release and social media content calendar reviews and pre-approval before final sign off
• Provides local teams with the set of tools and executions to drive commercial and brand equity results
• Event and activation execution review – ensuring brand cohesion and consistency and Activation excellence
• Collating, reviewing and analysing marketing results to drive a mind-set of continuous improvement from a fact-based basis (and supplying Best Practice excellence to the region
• Being clear on implications of annual brand health tracking and other marketing research results to ensure brand plans reflect critical insights and implications
• With Market Director, tracking competitive activity and performance in the market-place and evaluating long or short term course corrections required
• Taking a lead / pro-actively pushing and creating initiatives on some of the smaller brands for longer term performance
• Handling all platform queries: guidelines, artwork, issues, etc.
• Support on day-to-day marketing topics liaising with Distributor brand managers across the portfolio.
• Ensuring distributor presentations and reports meet company standards
• Development of market visit agendas and ensuring all logistical requirements are handled before and during the visit