Sales Development Representative / Business Development Representative - Ottery, Cape Town

SUMMARY:
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POSITION INFO:

A company in Ottery, Cape Town is looking for a Sales Development Representative to join their team.

Responsibilities:

Sales Development Representative (SDR)

• Outbound Prospecting: Identify and engage potential clients, including schools, universities, and corporate training departments.
• Market Research & Analysis: Conduct targeted research to identify prospective clients that align with the company’s offerings in digital learning platforms, content subscriptions, and professional development.
• Product Knowledge: Gain a deep understanding of the company's learning solutions, including their educational value, curriculum alignment, and technological compatibility.
• Lead Qualification: Assess prospects to ensure alignment with company offerings, setting up qualified leads for a seamless handoff to BDRs or Account Executives.
• CRM Proficiency: Utilise CRM tools (e.g., HubSpot, Salesforce) to document and manage all prospect interactions, ensuring efficient follow-ups and data-driven decision-making.

Business Development Representative (BDR)

• Relationship Building: Develop meaningful relationships with decision-makers, gaining a thorough understanding of their unique learning challenges and goals.
• Consultative Selling: Use a consultative approach to explore clients’ pain points, providing tailored solutions in content customisation, implementation, and support.
• Industry Insight: Stay informed on trends in digital learning, blended learning, and workforce development to enhance the company's credibility and relevance in the learning solutions space.
• Closing Techniques: Handle smaller deals independently and strategically advance sales conversations for larger partnership opportunities.
• Negotiation Skills: Collaborate with clients to develop custom packages, balancing specific content needs with scalability and budget.

Requirements:

• Persistence and Resilience: Sales cycles in the learning solutions sector can be lengthy; patience and perseverance are essential.
• Listening Skills: Ability to truly understand the unique educational context and needs of each client.
• Adaptability: Respond proactively to client feedback or market changes, including adjusting pitches to suit institutions with varying budgetary constraints or customization needs.

Additional Requirements for SDRs:

• Proven experience in prospecting, market research, and lead qualification within the education or tech sector.
• Strong communication skills for crafting compelling outreach messages that resonate with educators, administrators, and corporate training leaders.

Additional Requirements for BDRs:

• Demonstrated success in consultative selling and relationship-building, ideally within the education or learning solutions industry.
• Ability to close smaller deals autonomously and advance high-potential leads to the next stages of the sales cycle.