SNR FMCG Commercial Marketing Manager

SUMMARY:
Do you have a minimum of 6 years’ experience in FMCG within the alcohol / wine / spirits marketing sector?
 
Our International client requires your relationship building skills coupled with emotional intelligence to manage a team of external Brand Executives to work hand in hand with the Head Office commercial teams.
 
Excellent opportunity to drive commercial and brand equity analysing marketing results, developing and improving strategies and implementing brand plans.

This position will be remote with regular travel to Cape Town.

POSITION INFO:
REQUIREMENTS

• Degree in business administration or Marketing
• 6 years’ experience in marketing analysis, brand building to the role of media, public relations, digital and trade marketing
• Knowledge of the luxury / liquor industry (sales, marketing, business development)
• Solid knowledge in financial & administrative processes
• Exceptional Project planning skills
• Solutions-driven, collaborative attitude and the ability to handle multiple workstreams simultaneously
• Microsoft Excel, Outlook, Word and PowerPoint proficient
• Entrepreneurial mindset
• Meticulous attention to detail
• Ability to flourish in a high-pressure, deadline-based environment requiring the need to work after hours and often over weekends

• Managing relationships between three divisions dealing with external Executive Brand Managers
• Ensure long term brand strategy for the region’s most important market is developed, clear and aligned with multiple stakeholders
• Work with Distributor team to establish next year’s brand plans and ensure quarterly plans are then executed to drive brand performance in the all important SA market
• Driving the correct project planning processes and following up with Business Managers to ensure timings are adhered to, reducing stress in the system
• Press Release and social media content calendar reviews and pre-approval before final sign off
• Provides local teams with the set of tools and executions to drive commercial and brand equity results
• Event and activation execution review – ensuring brand cohesion and consistency and Activation excellence
• Collating, reviewing and analysing marketing results to drive a mind-set of continuous improvement from a fact-based basis (and supplying Best Practice excellence to the region
• Being clear on implications of annual brand health tracking and other marketing research results to ensure brand plans reflect critical insights and implications
• With Market Director, tracking competitive activity and performance in the market-place and evaluating long or short term course corrections required
• Taking a lead / pro-actively pushing and creating initiatives on some of the smaller brands for longer term performance
• Handling all platform queries: guidelines, artwork, issues, etc.
• Support on day-to-day marketing topics liaising with Distributor brand managers across the portfolio.
• Ensuring distributor presentations and reports meet company standards
• Development of market visit agendas and ensuring all logistical requirements are handled before and during the visit