SEO Specialist

Recruiter:

TalentLink

Job Ref:

2859989172

Date posted:

Wednesday, February 19, 2025

Location:

Cape Town, South Africa

SUMMARY:
-

POSITION INFO:

Develop and execute comprehensive SEO strategies to improve organic search rankings, increase website traffic, and drive conversions.
Perform thorough keyword research and analysis to identify target keywords and optimise website content accordingly.
Conduct on-page and off-page optimization to improve website visibility and search engine performance.
Collaborate with content creators to ensure SEO best practices are implemented in content development.
Monitor and analyse website performance using SEO tools and platforms to identify areas for improvement.
Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.
Conduct regular website audits to identify technical issues, crawl errors, and opportunities for optimization.
Provide recommendations and implement solutions to improve website structure, user experience, and conversion rates.
Collaborate with web developers and designers to ensure SEO best practices are implemented during website development or redesign projects.
Track, analyse, and report on key SEO metrics, such as organic traffic, rankings, click-through rates, and conversions.
Conduct competitive analysis to identify industry trends, benchmark performance, and identify opportunities for growth.
Stay informed about emerging digital marketing trends and technologies, and suggest innovative strategies to improve SEO performance.
Be comfortable working with big brand clients

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