SEO Specialist

SUMMARY:
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POSITION INFO:

• Develop and execute comprehensive SEO strategies to improve organic search rankings, increase website traffic, and drive conversions.
• Perform thorough keyword research and analysis to identify target keywords and optimise website content accordingly.
• Conduct on-page and off-page optimization to improve website visibility and search engine performance.
• Collaborate with content creators to ensure SEO best practices are implemented in content development.
• Monitor and analyse website performance using SEO tools and platforms to identify areas for improvement.
• Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.
• Conduct regular website audits to identify technical issues, crawl errors, and opportunities for optimization.
• Provide recommendations and implement solutions to improve website structure, user experience, and conversion rates.
• Collaborate with web developers and designers to ensure SEO best practices are implemented during website development or redesign projects.
• Track, analyse, and report on key SEO metrics, such as organic traffic, rankings, click-through rates, and conversions.
• Conduct competitive analysis to identify industry trends, benchmark performance, and identify opportunities for growth.
• Stay informed about emerging digital marketing trends and technologies, and suggest innovative strategies to improve SEO performance.
• Be comfortable working with big brand clients