SUMMARY:
SEO Content Specialist
POSITION INFO:
SEO Content Specialist
Working Hours: 2pm till 10pm
Remote, Cape Town
R25,000 - R38,000 per month
THE COMPANY
US Based Company specializing in helping businesses grow through tailored digital marketing strategies, a diverse portfolio of clients, offering services like SEO, content marketing, Google Ads
management, and HubSpot CRM optimization and seamless CRM implementation seeks an SEO Content Specialist with a focus on customer experience, innovation, and measurable impact.
THE ROLE
Were seeking a detail-oriented SEO Content Specialist to join our team as a virtual assistant. In this role, youll craft engaging, SEO-optimized blog posts and support account managers in implementing effective SEO strategies.
By combining your writing skills and keyword research expertise, youll play a vital role in ensuring our clients content drives measurable results.
WHAT YOULL DO
SEO Blog Writing: Create high-quality, engaging, and SEO-optimized blog posts aligned with client goals.
Keyword Research Assistance: Conduct detailed keyword research to provide account managers with actionable insights.
Content Optimization: Support account managers by ensuring all content aligns with SEO best practices and target keywords.
CMS Work: Upload and optimize content across CMS platforms, including WordPress, Kajabi, Squarespace, and Webflow.
Collaboration: Work seamlessly with account managers using tools like HubSpot, Slack, and Monday.com to streamline workflows.
Performance Monitoring: Assist in tracking blog performance using tools like Google Analytics, identifying areas for optimization.
WHAT YOU BRING
Proven experience in SEO content creation (please provide samples).
Strong writing and editing skills, with attention to detail.
Familiarity with keyword research tools like SEMrush, Ahrefs, or Google Keyword Planner.
Proficiency with HubSpot, Slack, and Monday.com, as well as familiarity with CMS platforms like WordPress, Kajabi, Squarespace, and Webflow (preferred).
Ability to manage multiple projects and prioritize tasks effectively in a fast-paced environment.
Excellent communication skills for collaborating remotely with a global team.
Academic Qualification
- Bachelors Degree (preferred but not always required):
- Fields: Marketing, Journalism, Communications, English, or Digital Marketing.
- Alternatively, a Diploma in Digital Marketing, Copywriting, or a related field could suffice, especially with relevant experience.
Professional Certifications (Optional but Highly Beneficial):
- SEO-Specific Certifications:
- Google Analytics Certification
- Google Search Console Certification
- HubSpot Content Marketing Certification
- SEMrush or Ahrefs Academy Certification
- Yoast SEO for WordPress Certification
Content Marketing Certifications:
- Content Marketing Institute Certification
- HubSpot Academy Content Marketing Certificate
CMS and Web Tools Proficiency:
- WordPress Certification (available online)
- Kajabi, Squarespace, or Webflow-specific training (if available)
Project Management Tools Familiarity:
- Certifications or training in Monday.com, Slack, or HubSpot can be an advantage.
Skills and Experience
SEO and Writing Experience: Proven track record of SEO content creation is critical, demonstrated through a portfolio of blog posts or writing samples.
Keyword Research Tools: Practical knowledge of tools like SEMrush, Ahrefs, and Google Keyword Planner is essential.
CMS Platforms: Demonstrated experience working with platforms like WordPress, Kajabi, Squarespace, and Webflow.
Digital Marketing Strategy Knowledge: Familiarity with SEO best practices, content optimization, and performance tracking.
