Retail Marketing Manager

SUMMARY:
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POSITION INFO:

Who We Are

We are a forward-thinking retail-focused organisation dedicated to creating engaging, vibrant, and dynamic retail spaces. Our mission is to enhance the customer experience and elevate the reputation of our retail assets through innovative marketing strategies and impactful brand engagements.

Who We Are Looking For

We are seeking a creative and strategic Retail Marketing Manager with a passion for driving brand engagement and foot traffic at retail properties. The ideal candidate will have strong leadership abilities, excellent communication skills, and a proven ability to execute multi-channel marketing campaigns that deliver results.

Key Requirements

• Grade 12 (required).
• Tertiary marketing qualification or BSc/BA in marketing, business administration, or a relevant discipline (preferred).
• Proven experience as a Marketing Manager in a retail environment.
• Excellent financial skills with experience in budget management.
• Strong organisational and time-management abilities.
• Creative thinker with commercial awareness.
• Proficient in MS Office and marketing software (e.g., CRM).
• Familiarity with social media and web analytics tools (e.g., WebTrends).
• Excellent communication skills (verbal and written) in English.
• Ability to understand and analyse market demographics, target audiences, and local market trends.
• Strong understanding of strategic planning principles and marketing best practices.
• Driver’s license and own car (required).
• Familiarity with emerging markets is an advantage.

What You Will Do

As the Retail Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to enhance visibility, drive foot traffic, and elevate the brand reputation of a retail property.

Your Responsibilities

• Develop and implement annual marketing plans to drive customer engagement, tenant promotion, and brand growth.
• Manage the marketing function, including campaign execution, tenant communication, and stakeholder engagement.
• Plan and execute events and in-store promotions, such as seasonal sales, special events, and grand openings.
• Manage event logistics, including budgeting, vendor coordination, and on-site execution.
• Act as a liaison between the managing agent and media partners to promote public relations and the property’s corporate image.
• Build strong relationships with tenants to align marketing efforts and enhance the customer journey.
• Ensure all marketing initiatives are data-driven and continuously optimized for better outcomes.

Stakeholder Relationships

• Internal: Centre Manager, Portfolio Manager, Financial Manager.
• External: Clients, Advertising Agencies, Public Relations Agencies, Media Partners.