Product Marketing Lead

SUMMARY:
Industrial automation company looking for a Product Marketing Lead with strong understanding of market dynamics, customer needs, and competitive landscape to effectively position products in the market.

POSITION INFO:
The Product Marketing Lead is responsible for developing and executing marketing strategies that effectively communicate the value of the company's products to target audiences.

Responsibilities:

• Create and execute comprehensive product marketing plans aligned with business objectives.
• Define product positioning, messaging and value propositions that differentiate products in the market.
• Conduct market research to identify customer needs, market trends and competitive landscape.
• Analyse market data and customer insights to inform product development and marketing strategies.
• Plan and execute product launches, including coordinating cross-functional teams, creating marketing collateral, and managing promotional activities.
• Monitor and analyse launch performance to optimise future product introductions.
• Oversee the creation of product-related content, including brochures, white papers, case studies, and website copy.
• Collaborate with the content team to ensure consistent messaging across all marketing channels.
• Work closely with product management, sales, and customer support teams to ensure alignment on product strategy and customer messaging.
• Provide sales enablement materials and training to support the sales team in effectively communicating product benefits.
• Track and analyse the effectiveness of marketing campaigns and initiatives.
• Provide regular reporting on key metrics and make data-driven recommendations for improvement.

• Diploma or bachelor's degree in electrical engineering, Mechanical Engineering, Business Administration, or related fields.
• Certificate in Marketing, Business Administration, or a related field will be beneficial.
• 5+ years of experience in product marketing, preferably within the technology or software industry.
• Proven track record of successfully launching and managing products in a competitive market.
• Strong understanding of market research, customer segmentation, and competitive analysis.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Knowledge of digital marketing strategies and tools, including SEO, PPC, and social media marketing will be beneficial.

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