SUMMARY:
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POSITION INFO:
Job Purpose
As a Pasture Sales Representative, you will be responsible for driving sales of animal nutrition products while nurturing existing relationships and developing new business opportunities. Your role will focus on providing tailored solutions to clients, expanding market reach, and contributing to our long-term goal of progressing into pasture sales in the region. Knowledge of pastures on dairy farms will be essential in supporting the
needs of our clients and driving growth in the territory.
Key Responsibilities
Client Engagement : Manage the full 360° sales process, from identifying client needs to closing sales and providing post-sale support. Maintain and grow an existing client base, while building new relationships with potential customers. Conduct field visits and build trust with clients by understanding their specific agricultural challenges.
New Business Development : Identify and pursue new business opportunities, ensuring the expansion of the company's presence in the region. Develop strategic plans to grow market share and meet sales targets.
Product Expertise and Market Support : Provide expert advice on animal nutrition products, with a commitment to learning and progressing into pasture products. Leverage your knowledge of pastures on dairy farms to provide specialized solutions and recommendations for clients. Stay informed about market trends, competitor activities, and emerging client needs to maintain a competitive edge.
Territory Management :Organize sales activities to align with seasonal demands and customer segmentation. Ensure comprehensive coverage of the area, traveling extensively between Knysna and Swellendam to meet with clients.
Reporting and Administration : Accurately report client interactions and sales activities using the company’s CRM tools. Assist with stock management and forecasting to meet customer demand effectively.
What We’re Looking For
Education & Experience:
• Relevant qualification in Agriculture, Animal Science, or a related field (e.g. B.Com/B.Sc).
• Proven experience in sales, particularly in animal nutrition or related agricultural sectors.
• Strong knowledge of pastures on dairy farms is essential.
• Existing network of contacts in the agricultural sector is advantageous.
Skills & Competencies:
• Strong knowledge of animal nutrition products, with a willingness to expand into pasture sales.
• Excellent communication, relationship-building, and sales skills.
• Proficiency in MS Office (Excel, Word, PowerPoint) and CRM systems.
Personal Attributes
• Self-starter with a passion for agribusiness and sales.
• Results-driven, innovative, and customer-focused.
• Trustworthy, respectful, and accountable.
