Parts Marketing Specialist

SUMMARY:
Calling my creative, bubbly and customer centric peeps to apply for this opportunity!

POSITION INFO:
Parts Marketing Specialist

Join a brand that is well-known in South Africa within the Agri sector!

If you are energetic, customer focused and creative, and you want to join a company that is a strong and well-known brand that focusses on assisting their employees to grow and be successful, then this one is for you!

Major Purpose of Your Role:
Work on a product line marketing team and assist in the areas of marketplace assessment, new product or solution identification, promotional development, program creation, and training development/delivery to grow parts and service sales for the company, branches, and dealers.

Major Duties:

• Gathers, interprets and integrates data from market research, competitive intelligence, industry associations, suppliers, and sales reports into recommendations for marketing strategies and programs.
• Creates and delivers marketing information for use in promotional events and marketing campaigns such as direct mail catalogs, regional shows, product introductions and aftermarket expos.
• Works with factories, suppliers, and creative writers to develop and deliver product information and competitive comparisons for use in guides, bulletins, and web applications.
• Coordinates development and delivery of training programs, materials, and events for channel partners, customers and company personnel.
• Participates in the new product development process with functional areas for assigned parts categories.
• Analyzes market and competitive information to develop retail sales programs and assist with the development of new ordering programs.

• Degree in a Marketing discipline or equivalent experience. - University Degree (4 years or equivalent)
• Degree in an Agricultural Sciences discipline or equivalent experience - University Degree (4 years or equivalent)
• Degree in a Business/Management discipline or equivalent experience - University Degree (4 years or equivalent)

• Marketing experience - 1-3 years
• Sales experience, preferably within Agri Machinery / Heavy Machinery / Heavy Vehicles unit or division - 1-3 years
• Field experience with regular customer contact, knowledge of dealer/distribution network, limited geographic area of responsibility, and broad product knowledge - 1-3 years