Paid Media Specialist

SUMMARY:
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POSITION INFO:

IGrow Wealth Investments, South Africa’s #1 Property Investment Company, is looking for a Paid Media Specialist to join their team in Cape Town.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Proven experience in managing paid media campaigns on Facebook Meta and Google Ads, preferably within the property investment sector.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency with marketing and analytics tools such as Google Analytics, Data Studio, SEMRush, and Facebook Ads Manager.
• Excellent communication skills.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Creative mindset with the ability to think outside the box and innovate new strategies.
• Detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously.

Duties and Responsibilities:

The Paid Media Specialist will be responsible for the development, implementation, and optimization of paid media campaigns across all major marketing platforms, with a primary focus on Facebook Meta and Google Ads. This role requires a strategic thinker with hands-on experience in managing PPC campaigns, a deep understanding of the property investment market, and a passion for driving results.

1. Campaign Management and Optimization:

   • Develop, execute, and manage paid media campaigns across Facebook Meta, Google Ads, and other platforms such as LinkedIn Ads, Instagram and X.
   • Continuously monitor and optimize campaigns to ensure performance meets or exceeds client goals and KPIs.
   • Conduct thorough keyword research and audience targeting to maximize reach and engagement.

2. Performance Analysis and Reporting:

   • Generate detailed reports on campaign performance using tools such as Google Analytics, Data Studio, and SEMRush.
   • Analyze campaign data to identify trends and insights, providing actionable recommendations for improvement.
   • Present weekly and monthly performance reports to stakeholders, highlighting key metrics and ROI.

3. Strategic Planning and Execution:

   • Collaborate with the marketing team to design and execute lead generation campaigns tailored to the property investment sector.
   • Conduct competitive research and benchmark performance against industry standards.
   • Experiment with various ad formats and strategies to determine the most effective approach for each campaign.

4. Collaboration and Communication:

   • Work closely with the design team to create compelling ad creatives that align with brand guidelines and campaign objectives.
   • Partner with the sales and client management teams to ensure seamless execution and optimization of campaigns.
   • Provide conversion optimization suggestions and work with the web team to implement necessary changes.

5. Content and SEO:

   • Write, edit, and proofread copy for promotional materials within marketing campaigns.
   • Ensure all campaigns adhere to the organization's brand and identity across all communication channels.
   • Contribute to SEO efforts by optimizing landing pages, blogs, and other content for better search engine ranking and increased traffic.

Additional Responsibilities:

• Stay updated with the latest trends and best practices in digital marketing and paid media.
• Continuously seek out new opportunities to improve campaign performance and increase ROI.
• Mentor and guide junior team members, providing support and sharing knowledge to foster a collaborative and high-performing team environment.

This role is pivotal in driving the digital marketing efforts of IGrow Wealth Investments, ensuring that our campaigns are not only effective but also innovative and aligned with the goals of the property investment sector. If you are a results-driven professional with a passion for digital marketing and property investment, we encourage you to apply and join our dynamic team.