Paid Ads Specialist

SUMMARY:
We are seeking a skilled and results-driven Paid Ads Specialist to join our dynamic marketing team based in Cape Town.

POSITION INFO:
This is an in-house role, and you will be directly responsible for managing and optimizing our paid advertising campaigns across various digital platforms, rather than overseeing a third party. Your primary goal will be to increase brand visibility, drive
targeted traffic and maximize ROI.

Responsibilities:
Campaign Management:

• Develop, launch, and manage paid advertising campaigns on platforms including Google Ads, Facebook, Instagram, LinkedIn, and others.
• Create compelling ad copy, Coordinate in the design of eye-catching visuals, and optimize landing pages for conversion.
• Monitor and adjust campaigns to ensure they meet performance goals and budgets.

• Track, analyze, and report on key performance metrics such as CTR, CPC, CPA, and ROAS.
• Conduct A/B testing to evaluate the effectiveness of different ad elements and optimize accordingly.
• Provide detailed performance reports and insights to stakeholders.

• Plan and manage advertising budgets to ensure efficient allocation and spending.
• Optimize campaigns to achieve the highest possible return on investment.

• Stay current with industry trends, best practices, and platform updates.
• Perform audience research, competitive analysis, and keyword research to inform campaign strategies.
• Develop and implement innovative ad strategies to achieve business goals.

• Work closely with the content and design teams to create high-quality ad materials.
• Coordinate with other marketing team members to ensure alignment with overall marketing strategies.
• Liaise with sales teams to ensure campaigns support business objectives.

• Bachelor’s degree in marketing, Advertising or Business
• Proven experience managing paid advertising campaigns across multiple platforms.
• Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising tools.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities.

• Certification in Google Ads
• Experience with other advertising platforms like LinkedIn, Twitter, Pinterest, etc.
• Familiarity with SEO and content marketing strategies.
• Experience with marketing automation tools.

NB! This job is now closed. You can apply for other jobs by uploading your CV.