Online Marketing Analytic Specialist

Recruiter:

Rad Resources

Job Ref:

PTA000198/JK

Date posted:

Thursday, September 26, 2024

Location:

Capetown, South Africa

Salary:

70000 Monthly

SUMMARY:
Our client in the hospitality industry has a vacancy available for an Online Marketing Analytic Specialist. Salary: R892 320 pa CTC depending on experience. Position in based in Cape Town.

POSITION INFO:
Duties:

The Online Marketing Analytics Specialist will be responsible for the effective analysis, reporting and interpretation of business data, through the application of data mining techniques and statistical analysis to provide data driven intelligence around a holistic view of the customer behaviour including
understanding customer interactions, movements, preferences and spend; and make recommendations for marketing and product enhancements thereby supporting the business in maximizing revenue and achieving return on investment, and promoting the brand
Create and apply data management solutions, tools and processes that are relevant and provide business intelligence and insights to ensure the data adds value to the operations and that the business remains relevant and competitive
Design reporting mechanisms which provide timely insight into marketing and customer trends such as market segmentation, customer preferences and special event performance.
Report on online Marketing campaign performance and challenges in an effort to maximise results
Present recommendations to guide future business direction including working with the Marketing Team and other strategic operational teams with regards campaigns, promotions, customer demographics and behavioural trends, etc.
Oversee the collection of data from data warehouse and various business systems as well as the data analyses relative to Marketing areas e.g. determine effectiveness and participation levels of customers in a gaming promotion.
Benchmark performance statistics against competitor offering and performance insights and make recommendations to optimise results
Maintain confidential information and protects business data by keeping information confidential
Conduct impact analysis and ROI of all promotions, events and campaigns

Requirements:

B Degree (IT and / or statistics or related work experience will be considered)
At least 8 years’ experience in Business intelligence, Marketing analytics, Customer experience
Demonstrable experience in the use of Marketing systems, marketing business operations and processes
Demonstrable experience in loyalty programmes, digital marketing, direct marketing, promotions, and comp strategies
Extensive experience in online betting and gaming industry is highly advantageous with experience in the casino industry necessary

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