OMNICHANEL Digital Marketing Manager

SUMMARY:
We are looking for a Digital Marketing Lead (Omnichannel)

POSITION INFO:
Requirements:

The “omnichannel” part refers to a marketing strategy that provides a seamless and integrated customer experience across multiple channels and touchpoints. These channels can include online (e.g., websites, social media, email) and offline (e.g., physical stores, events, call centres), ensuring that the brand message and customer interaction are consistent, connected, and complementary.



An Omnichannel Digital Marketing Manager would oversee creating and implementing marketing strategies that integrate all these channels, ensuring that:

1. Consistency: The customer experience and messaging remain uniform across all platforms.

2. Integration: Different channels work together to enhance the customer journey. For example, a customer might receive an email about a product, see a related social media ad, and then purchase the product in-store using a loyalty app.

3. Personalisation: Data from various channels is used to tailor experiences to individual customer preferences.



This role requires understanding customer behaviour, leveraging analytics, and managing campaigns that deliver a cohesive experience, no matter where or how the customer engages with the brand