Midweight Digital Analyst

SUMMARY:
Our client in the Advertising and Marketing Industry based in Port Elizabeth is currently looking to employ a Midweight Digital Analyst.

POSITION INFO:
Requirements:

• 5+ Years of experience.
• Agency Experience Essential.
• Ability to interpret, populate, and present reports.
• Professionally engage with and present to clients.
• Strategic mindset required.
• Social media scheduling and boosting posts.
• Online media marketing – expertise in promoting products and brands across social media, Google, and other paid media channels.
• Analysis and reporting: mastery of ad managers, analytics tools, tagging, tracking, and storytelling with data.
• Information architect for storytelling.
• Innovative with data tracking and analysis to optimize performance.
• Recommend technologies for service implementation.
• Mathematics: strong skills for analyzing digital marketing efforts, including advanced query building in Excel.
• Communication skills – excellent verbal and written communication for client interactions, reports, and insights.
• Time management – ability to meet tight schedules for marketing campaigns.
• Delegation: manage and delegate tasks to support staff (administration, assistants) and ensure successful project outcomes.

• Develop paid media strategies and implement paid media (social media and google).
• Update and maintain ad management platforms and tools.
• Review and validate data integrity, quality, and accuracy.
• Preparing reports (in data studio) and presentations.
• Analyse customer behaviour, marketing trends, digital media and platform performance and derive marketing insights and recommendations from this.
• Analyse and report on SEO with recommendations for improvement, Improve the agency’s SEO capabilities.
• Develop ad hoc analysis (snapshot reports for troubleshooting).
• Identify potential process improvements and improvements in areas within digital marketing for optimal performance.