Marketing Specialist / Digital Marketing Specialist

SUMMARY:
MARKETING SPECIALIST / DIGITAL MARKETING SPECIALIST

Management of marketing campaigns from concept to execution, tracking and analyzing performance.

POSITION INFO:
SKILLS AND QUALIFICATIONS:

• Excellent analytical skills
• Good communication and interpersonal skills
• Attention to detail for precise analysis of data
• Critical thinking and problem-solving skills
• Ability to work under pressure and motivation to succeed in competitive environment
• Ability to work with teams and independently
• Time management and multitasking skills with the ability to prioritize tasks
• Grade 12
• Degree / Certificate in Marketing would be advantageous

• Valid driver's license
• Minimum 2 year experience as Marketing Specialist
• Thorough understanding of marketing elements
• Experience in marketing data analytics and tools
• Computer literate: MS Office, Marketing Software (Adobe, CRM, Canva, etc.)
• Social Media (Facebook, LinkedIn, Instagram, Pinterest, YouTube, etc.)
• Well-organized and detail-oriented
• Exceptional communication and writing skills
• Commercial awareness with a creative mind

• Conduct market research to identify customer trends, competitor offerings and demographic data
• Brainstorm and develop innovative marketing campaigns
• Assist in outbound or inbound marketing activities
• Establish and maintain relationships with new and existing clients through networking and prospecting
• Discover effective marketing and promotional channels, including media platforms to be used to relay product and service messages to clients