Marketing Specialist

SUMMARY:
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POSITION INFO:

Are you a creative and organized individual with exceptional communication skills? Our client is seeking a Marketing Specialist to lead and innovate in a fast-paced, exciting environment. 

Requirements:

• Senior Certificate and a relevant Diploma/Degree (Digital/Social Media certifications are a plus)
• Digital/Social Media marketing certifications an added advantage
• 10 years of proven marketing experience with expertise in digital marketing activities
• Skills:
  • Proficiency in content creation across multimedia platforms
  • Excellent analytical, problem-solving, and communication skills
  • Strong time management and deadline-oriented mindset
• Experience with Hootsuite, Meta for Business, Mailchimp, GoToWebinar, and related platform

Responsibilities: 

• Design and execute impactful lead generation campaigns in collaboration with stakeholders and external agencies
• Partner with internal teams to plan and manage channels, communications, and event collateral
• Monitor and analyze website, social media, and campaign performance to identify growth opportunities
• Build and nurture community engagement through compelling content and collaboration with external partners
• Ensure cohesive brand strategies and maintain consistency across all materials and platforms
• Create and manage social media campaigns, track performance, and implement innovative strategies to drive engagement