Marketing Specialist

SUMMARY:
Do you have 3 - 4 years experience as a Marketing Specialist within a luxury brand company?

Our client based in the Southern Suburbs requires a dynamic Individual to join their prestigious brand, where innovation and excellence define everything that they do.
This role is perfect for a detail-oriented, creative, and strategic thinker with a passion for global brands.

The Marketing Specialist will lead the development of cutting-edge strategies to elevate the brand's presence and enhance customer engagement across global markets.

POSITION INFO:
REQUIREMENTS

• Degree or relevant Marketing qualification and experience in a professional related field
• Minimum three years of marketing experience, preferably within a luxury brand
• Strong understanding of luxury brand positioning, consumer behaviour, and international markets
• Demonstrated experience in managing marketing budgets, forecasting, and financial planning
• Advanced Social Media Management

• Develop and execute comprehensive marketing plans that align with the brand’s positioning, targeting a high-end consumer base
• Oversee two interns
• Oversee the marketing budget, ensuring cost-effective allocation of resources, and provide accurate forecasting to meet financial targets
• Maintain and elevate the brand's luxury image across all channels, ensuring consistency and alignment with global standards
• Plan and execute global marketing campaigns, incorporating traditional media, digital, and social media strategies to drive brand awareness and customer engagement
• Lead the development and execution of social media strategies, with a strong emphasis on creativity and engaging luxury audiences across various platforms
• Conduct in-depth market research and analyse consumer trends to identify new opportunities and optimise marketing efforts
• Build and nurture relationships with influencers, and media outlets to enhance brand exposure and drive sales
• Lead the planning and execution of high-profile events, product launches, and brand activations