Marketing Manager (Blood Portfolio)

SUMMARY:
Marketing Manager (Blood Portfolio)

POSITION INFO:

MARKETING MANAGER (BLOOD PORTFOLIO) – (POS24185)

Area: Aeroton

Salary: R950 – R1k

To oversee and manage all aspects of the Marketing of the Blood business unit, servicing the Transfusion Therapies, Bioscience, Pathology / RDT . Optimizing growth and profitability within the unit

Qualifications & Experience

• Bachelor of Science (preferably in Nursing) or equivalent qualification
• Marketing qualification preferable
• Marketing or Brand management experience in the Blood Business Unit – Essential
• Knowledge of or working with SANBS an advantage
• Knowledge of Project management an advantage

Overview of duties (not limit to)

• Implementation of division marketing strategies
• Analysis of regional sales, competitor and market share data, develop strategies and action plans to maximise sales potential
• IQVIA/IMS Data – intermediate/super user, understanding, interpretation
• Management of resources i.e. budget, stock, time, systems, sales tools
• To develop and sustain strong working relationships with key stakeholders in order to ensure continuous brand loyalty and advocacy.
• Develop customer proposal / presentation for communication and implementation.
• In-depth understanding of regional and national trends and customer dynamics
• Proactive actions to prevent potential threats to business results
• Understand customer practices and prescribing habits
• Respond to customer requests and resolve regional issues timeously
• Coach and develop the sales representatives
• Frequent customer visits with and without product specialists
• Analysis and monthly reporting on team performance
• Monitor and develop action plans to correct underperformance
• Manage field force effectiveness measure

Closing date: 14 July 2024

Send all CV’s to and use reference: POS24185