SUMMARY:
Our client is looking for a Marketing Manager to join their dynamic team,
POSITION INFO:
Requirements:
- Bachelor's degree in Marketing (NQF 7) or equivalent
- Operations Induction
- Safety Management Systems and Company Systems
- Operations and Finance
- 3 Years’ experience in Business-to-business marketing
- 1 Year experience in the logistics or airfreight industry
- Proven experience in digital marketing, lead generation, and content creation.
- Experience in market research, data interpretation, and reporting
Skills:
- People Management and Project Management
- Company and customer expertise
- Value based selling
- Adaptability and Ability to think laterally and creative in crisis situations
- Conflict and customer complaint resolution and Negotiation skills
- Writing, editing and proofreading skills
Key responsibilities:
Marketing Strategy Development
⢠Develop marketing strategy and implementation plan for the company to enhance brand visibility and market penetration of the companies and service offerings.
⢠Give effect to the marketing strategy of the company by implementing approved initiatives.
⢠Develop, implement, and manage comprehensive, multidisciplinary communications programs.
Marketing and Brand Management
⢠Design, develop and implement content for electronic notice boards and companies’ branding, promotional material and websites.
⢠Plan and execute sales and advertising campaigns
⢠Write and proofread creative copies for various projects and initiatives.
⢠Plan and execute trade shows, industry events, and networking opportunities to build brand recognition.
⢠Represent the company at trade shows, industry events, and networking opportunities.
⢠Manage promotional activities and events across all areas of business.
⢠Manage relationships with external agencies, media partners, and key industry stakeholders and negotiate advertising contracts.
⢠Drive customer engagement through loyalty programs, promotions, and strategic partnerships.
Digital Marketing
⢠Manage digital marketing initiatives, including SEO, email marketing, and social media campaigns.
⢠Monitor trends and audience engagement and provide detailed analyses of our web, social media, and email marketing activities to gauge the effectiveness of the organization’s digital strategies.
⢠Maintain Websites and track data analytics.
Lead Generation
⢠Collaborate with sales teams to create targeted campaigns that generate high-quality leads.
⢠Develop and nurture client partnerships to generate new revenue streams through comprehensive marketing value added services.
Research and analyses
⢠Conduct comprehensive market research to identify trends, customer preferences, and competitive positioning.
⢠Analyse industry data, market conditions, and customer insights to drive strategic decision-making.
⢠Track and analyse marketing campaign performance, providing insights and recommendations for optimization
