Marketing Manager

SUMMARY:
Marketing Manager
We are seeking an experienced Senior Marketing Manager to join a globally recognised mining group. The ideal candidate must hold a qualification in Engineering (preferably Metallurgical or Chemical), complemented by a Commercial or Marketing qualification.

The successful candidate should have a minimum of 8 years' experience in marketing within a metallurgical, business-to-business, global environment, with a strong background in commodity markets. A comprehensive understanding of international trade and exposure to global market dynamics are essential. The selected candidate will be responsible for developing and executing strategic marketing initiatives, brand positioning, and sales strategies to drive business growth. This position is based in Meyerton, Gauteng.

POSITION INFO:
Minimum Requirements:

• A degree in Engineering (preferably Metallurgical or Chemical), supplemented by a Commercial or Marketing qualification.
• 8+ years marketing experience in a metallurgical, business-to-business, global environment, with a strong background in commodity markets.
• Extensive knowledge and experience in international trade and global market dynamics.
• Own Vehicle and Valid Driver’s Licence.
• Valid Passport.

• Contributes to the development of the company’s business strategy and five-year plan as part of the executive management team.
• Develops and executes a marketing strategy aligned with the business objectives to drive revenue growth and profitability.
• Formulates and implements a five-year marketing plan to achieve strategic marketing goals.

• Establishes a pricing strategy based on supply and demand dynamics, production costs, and customer value-in-use, ensuring profitable margins.
• Defines product specifications in collaboration with production teams to meet market requirements.
• Ensures the provision of technical support to customers for enhanced product application and satisfaction.
• Conducts market segmentation and competitor analysis to forecast product demand and adjust strategies accordingly.
• Continuously monitors global market positioning, assessing the long-term sustainability of key accounts in response to evolving distribution and market conditions.
• Drives brand awareness and market presence through:
  • Targeted advertising and campaigns in industry publications.
  • Regular updates to the company website.
  • Participation in international conferences and exhibitions.
  • Hosting and sponsoring industry symposia and customer conferences.

• Monitors sales performance, ensuring that sales targets are met through pricing, volume management, and distribution cost control.
• Negotiates supply contracts with key customers, defining pricing structures, contract duration, and legal terms to safeguard company interests.
• Oversees global product distribution by:
  • Managing negotiations with shipping lines, agencies, and logistics providers.
  • Identifying and managing sales agents in international markets to expand reach and strengthen customer relationships.
  • Collects and analyses customer feedback through visits, surveys, and website interactions to drive continuous improvement.

• Ensures staff are adequately trained and skilled, enabling them to perform at optimal levels.
• Fosters a positive working environment that enhances staff morale and boosts productivity.

• Develops and manages the departmental budget, ensuring cost-effective operations while maintaining high performance standards.