Marketing Manager

SUMMARY:
Milnerton, Cape Town

POSITION INFO:

JOB PURPOSE/OBJECTIVES:

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement. This role involves overseeing the in-house design department, organizing collaborations with other brands to promote products, and implementing B2B sales pull strategies in-store.

MAIN DUTIES/RESPONSIBILITIES (INCLUDING BUT NOT LIMITED TO):

• Develop and implement marketing strategies to achieve business objectives.
• Oversee the creation and maintenance of marketing materials, including catalogues, websites, and electronic communications.
• Manage the development and execution of fitting projects, brand initiatives, POS materials, signage, packaging, and promotional gifts.
• Coordinate and execute marketing campaigns, including email deals, new product launches, clearance promotions, and portal updates.
• Plan and manage events, PR activities, newsletters, and digital marketing efforts such as PPC, SEO, online ads, and social media campaigns.
• Collaborate with the design team to create compelling content for media articles, online content, magazines, product launch materials, social campaigns, and showroom displays.
• Organize collaborations with other brands to promote products and enhance brand visibility.
• Implement and manage B2B sales pull strategies in-store to drive customer engagement and sales.
• Ensure effective communication and coordination with internal departments, including sales, product development, and customer service.
• Monitor and analyze marketing performance metrics to optimize campaigns and achieve desired outcomes.
• Stay updated with industry trends and best practices to drive innovation and continuous improvement in marketing efforts.

SKILLS & EXPERIENCE:

• Intimate understanding of traditional and emerging marketing channels.
• Excellent communication skills.
• Ability to think creatively and innovatively.
• Budget-management skills and proficiency.
• Professional judgment and discretion that comes from years of experience in the field.
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.