Marketing Manager

SUMMARY:
Our client is a dynamic and ambitious family owned and run export trading business based in Durban. They have been in existence for over 52 years with a third generation in place and specialize in the export of FMCG's, fruit and vegetables, meat, wines and building materials to over 55 countries throughout the world.

POSITION INFO:
PURPOSE OF ROLE:

Our client is seeking a motivated and detail-oriented Marketing Manager to support their marketing operations globally. This individual will assist in the execution of marketing strategies, coordinate campaigns, manage a small administration team, and oversee projects to enhance brand visibility and achieve business objectives.

Reporting to the Head of Marketing, the ideal candidate will be proactive, creative, and equipped with strong leadership, analytical, and organizational skills.

KEY RESPONSIBILITIES INCLUDE, BUT NOT LIMITED TO;

• Marketing Strategy Support:
  • Assist in developing and implementing marketing strategies aligned with the company’s goals.
  • Collaborate with the Head of Marketing to plan campaigns targeting local and regional markets.
• Team Leadership:
  • Manage and mentor a small team of marketing administrators.
  • Provide guidance, allocate tasks, and ensure team members meet their objectives.
  • Foster a collaborative and high-performing team culture.
• Campaign Management:
  • Coordinate and monitor the execution of marketing campaigns across various channels, including digital, print, and events.
  • Analyse campaign performance and provide insights for optimization.
• Content Creation and Management:
  • Oversee the production of marketing materials such as brochures, social media posts, newsletters, and website content.
  • Ensure all content aligns with the brand’s tone, voice, and guidelines.
• Market Research:
  • Conduct market research to identify trends, competitor activities, and opportunities.
  • Gather insights to improve customer engagement and inform future strategies.
• Event Coordination:
  • Organize and manage promotional events, exhibitions, and product launches.
  • Work with vendors, agencies, and internal teams to ensure seamless execution.
• Digital Marketing:
  • Support the management of the company’s social media accounts, website, and email marketing.
  • Collaborate on paid media campaigns and SEO strategies.
• Budget Management:
  • Assist in managing the marketing budget, ensuring efficient allocation and tracking expenses.
• Stakeholder Collaboration:
  • Liaise with internal teams, external stakeholders, and partners to maintain strong working relationships.
• Performance Reporting:
  • Prepare regular reports on marketing activities and campaign performance for review by senior management.

• Experience:
  • 5+ years in a marketing role.
  • Proven experience in coordinating marketing campaigns, managing a team, and overseeing projects.
• Technical Skills:
  • Proficient in digital marketing tools, analytics platforms (e.g., Google Analytics), and CRM systems.
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Soft Skills:
  • Strong organizational and project management skills.
  • Excellent written and verbal communication.
  • Creative thinker with an eye for detail.
  • Ability to work collaboratively in a team-oriented environment.
  • Strong leadership and team management capabilities.
• Education:
  • Bachelor’s degree in marketing, Business Administration, or a related field.