Marketing Coordinator

SUMMARY:
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POSITION INFO:

Who we are: A trusted South African financial services provider offering innovative insurance solutions, including gap cover, to protect against unexpected medical expense shortfalls.

What we are looking for: A well-rounded Marketing Coordinator with a creative flair, an eye for detail, strong writing skills and experience in social media and digital marketing.

What you will do:

• Provide general support to the marketing team in day-to-day activities
• Assist in coordinating marketing initiatives across various platforms, including digital, print and social media. Help manage marketing materials, ensuring they are up-to-date and accessible
• Support the organisation of events such as webinars, workshops and promotional events
• Assist with event logistics, including coordinating with vendors, managing RSVPs and preparing materials
• Handle administrative tasks such as scheduling meetings, managing calendars and organising marketing files and documents
• Assist in managing the company’s social media accounts and website updates
• Conduct basic market research to help identify trends and potential opportunities
• Assist in collecting and organising data for analysis to support marketing strategies
• Work closely with other departments such as sales, customer service and admin to support integrated marketing efforts
• Communicate with external partners and vendors to coordinate marketing activities
  

More detailed Key Responsibilities:

• Social Media Marketing
• Online Paid Campaigns (PPC)
• Content Creation
• Reporting
• Continuous: Competitor research in terms of marketing activities. Research local and international marketing trends. Continuous research on new marketing technology, developments and opportunities.
  

What you must have:

• 3 - 5 years of digital marketing experience
• Digital Marketing qualification
• Experience in the financial services industry (advantageous)
• Strong understanding of POPIA, advertising and FSP compliance regulations is a plus
• Proficient expertise in:
  o Facebook and Instagram
  o Meta Ads Manager
  o Meta content creator
  o LinkedIn
  o Google Business
  o Canva
  o Microsoft 365
  o Adobe Pro
  o GA4
  o Google Ads
  o Google Search Console
  o Google Tag Manager
  o Looker Studio
• Experience in managing customer relationships/lead management
•  Proven graphic design or multimedia portfolio