Marketing CRM Manager (FTC for 5 months)

We''''re looking for a bright and talented B2B and B2C MarComms/CRM Manager to manage all our email campaigns, in app comms & marketing funnel. Joining our marketing team and reporting to the Global Marketing Director, you''''ll own and execute the CRM marketing strategy and manage all the CRM data infrastructure. If you''''re creative, analytical, organised and keen to work in an environment where you''''re learning all the time, this role is for you. Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts, including 1 to 1, 1 to few and 1 to many initiatives to help achieve our sales revenue goals.

• Own the CRM planning and implementation process, liaising with Tech, Creative,
• Sales and all relevant internal channels to ensure CRM is fully aligned with the
• business and vice versa
• Develop a deep nurturing flow for sophisticated B2B & B2C customer segmentation
• Maintain all the CRM systems and databases required to deliver a coherent strategy
• Collaborate with our Content Strategist and Designers to deliver required assets
• Measure, analyse and report on results to drive actionable insights
• You will own the funnel – from start to finish
• Build, test, schedule and send broadcast and automated email campaigns.
• Brief engineering teams on work needed to maintain and develop CRM infrastructure

• +8 Years’ experience in a B2B & B2C CRM / MarComms role.
• Degree in Marketing, Digital technologies or similar relevant field preferred
• Experience with Salesforce Marketing Cloud
• Experience with Salesforce Marketing Cloud is a must
• Analytical skills; ability to interpret data and insight to drive improvement.
• Creative thinker, with meticulous attention to detail
• Thorough understanding of advanced data segmentation and marketing automation
• A self-starting attitude—ready to seize opportunities to make an impact without
• needing to be told
• Strong understanding of the digital ecosystem, including mobile devices, experiences,
• and applications
• Ability to analyze and interpret metrics and translate them into strategic decisions