JOB DESCRIPTION – NATURE GUIDE EDUCATIONAL COURSES - MARKETING MANAGER - REMOTE

SUMMARY:
JOB DESCRIPTION – NATURE GUIDE EDUCATIONAL COURSES - MARKETING MANAGER - REMOTE

POSITION INFO:

JOB DESCRIPTION – NATURE GUIDE EDUCATIONAL COURSES - MARKETING MANAGER - REMOTE

One of our esteemed clients is on the hunt for a dynamic Marketing Manager – our mission is to educate a generation of field guides and environmentally conscious guardians. If you’re inspired by combining your love of nature with an impactful Marketing role, we want to hear from you! Join us in driving change and making a difference – where your Marketing expertise meets a purpose-driven mission.

PLANNING
• Develop and revise objectives for the annual marketing strategy.
• Develop and revise the annual marketing budget.
• Develop and revise indicators for the monthly marketing EXCO report.
• Develop and revise the annual advertising strategy.
• Develop marketing strategies and tactics to address ‘Alarm courses’ which will generate enquiries for low performing courses.
• Develop a retention and nurturing strategy for existing clients resulting in brand Alumni.

RESEARCH
• Develop and revise Target Audience Research in order to optimise targeting and marketing strategies.
• Develop and revise Competitor Research to ensure our organisation is positioned at an advantage in the market.
• Keep abreast of industry trends in the macro environment that could affect our organisation and research new technologies in line with business objectives.
• Research evolving marketing strategies and tactics used within the marketing arena that can optimise media channels.
• Conduct surveys and polls to keep abreast of the perceptions and sentiment of our organisation by existing stakeholders.

PRODUCT AND MARKET DEVELOPMENT
• Seek and test new potential markets to promote our organisations courses.
• Develop and package our organisations products to appeal to potential markets.

OWNED MEDIA AND CONTENT MANAGEMENT
• Manage and monitor the functionality and aesthetic appeal of the company website with the web developer.
• Oversee growth and performance of social media channels audience and engagement on Facebook, Instagram, Linkedin, YouTube and TikTok
• Monitor and grow the subscription database for email marketing as well as develop compelling content for these channels.
• Oversee the Marketing Coordinator to ensure regular blog content is delivered from camp staff, students, and freelance writers. This includes reviewing, editing, and proofreading all content prior to publication to maintain consistency and quality.
• Proof all copy used for marketing purposes in partnership with content writer, where applicable. Ensure the brands SEO and Google AdWords are in good standing.
• Oversee all digital, display and PPC campaigns are effective.
• Create, develop, implement and oversee effective strategies and campaigns for all channels.

MARKETING COLLATERAL
• Develop, evolve and update printed and digital brochures annually or as and when changes are made to camps and courses.
• Oversee the design of the look and feel and functionality of camp and course documents annually to ensure CI is maintained.

PR AND MEDIA OPPORTUNITIES
• Work with and seek opportunities with external media representative’s aka journalists, bloggers, production houses to cover newsworthy content about our organisation.
• Public Relations – Oversee the content writer when distributing news releases about important developments pertaining to our organisation (distribution currently via a PR firm) to ensure the brand name is not placed in disrepute.
• Ensure Crisis management is handled appropriately where negative publicity in the media is involved.

ADVERTISING
• Schedule advertising across digital and print mediums.
• Proof all advertising artwork to ensure CI is maintained and the correct message is established.
• Ensure advertising budget is spent according to intelligent objectives and is evaluated for its success and return of investment.

ROADSHOWS AND TRADESHOWS
• Oversee and select specific tradeshows, career Roadshows and other industry related expos.
• Be involved in stand design and set up and be present at consumer tradeshows.

ANALYSIS, REPORTING AND MEETINGS
• Continually analyse marketing efforts and adjust strategies / tactics accordingly.
• Develop and present the monthly EXCO report on marketing.
• Participate in the weekly operations meeting.
• Chair monthly SEO and AdWords meeting with Marketing coordinator and external retainer.
• Chair monthly/weekly YouTube meeting with Marketing coordinator and external retainer.
• Chair monthly Media meeting with Marketing coordinator and in-house Media representative.
• Develop and present the annual Marketing reports based on historical data reflecting marketing performance for the FY. Indicators include target audience trends etc.
• Develop and present the annual Marketing strategy that will reflect objectives for the upcoming FY.
• Develop annual Marketing budget in line with the Marketing strategy.

E-LEARNING
• Manage and lead the E-Learning department, ensuring effective operations and team performance.
• Oversee the development of new e-learning products, from ideation through to launch.
• Ensure high-quality delivery of online education to students, maintaining standards and addressing feedback in collaboration with the Training Manager and e-Learning Coordinator.
• Maintain the backend of the e-learning platform, ensuring brand consistency across the website and smooth functionality of the e-commerce site. Collaborate closely with external partners and retainers for ongoing support and improvements.

REQUIREMENTS
Marketing degree or similar AND Tourism experience

Remuneration:
Cost to company will be flexible circa R50 000pm and based on numerous factors such as experience, current earnings etc. All interested candidates to send their updated CV’s, cover letter and their current/previous remuneration details to