International Marketing Specialist

Recruiter:

Persona Staff

Job Ref:

CPT004782/MM

Date posted:

Wednesday, June 12, 2024

Location:

Capetown, South Africa

SUMMARY:
Our client, an agricultural steel processing company, is seeking an experienced International Marketing Specialist to drive the launch and promotion of their new product lines in global markets.
In this role, you will be responsible for developing and executing comprehensive marketing strategies to effectively introduce their innovative products to international customers.

POSITION INFO:
Qualifications & Requirements:

Bachelor’s degree in marketing, International Business, or a related field.
10+ years of experience in international marketing (agricultural or manufacturing industry beneficial).
Proven track record of successfully launching new products in global markets.
Exceptional written and verbal communication skills, including the ability to present complex information in a clear and compelling manner.
Proficiency in digital marketing tools and analytics to measure and optimize campaign performance.
Strong cross-cultural awareness and the ability to adapt marketing strategies to local market needs.
Fluency in English and at least one other language relevant to target markets.
Willingness to travel internationally to support marketing initiatives.
Understanding of the agricultural and steel processing industry landscape.

Responsibilities:

Conduct thorough market research to identify potential target markets, customer needs, and competitive landscape for new product lines.
Develop and implement international marketing plans, including go-to-market strategies, pricing, distribution, and promotional activities.
Create localized and culturally relevant marketing content (e.g., website, product collateral, social media) for diverse global audiences.
Manage and optimize digital marketing campaigns across various online channels to generate brand awareness and leads in international markets.
Coordinate with the sales team to align marketing efforts and support lead generation, lead nurturing, and customer engagement activities.
Analyse market data, monitor competitor activity, and track key performance indicators to continuously improve marketing strategies.
Serve as the subject matter expert on new product capabilities, features, and benefits to effectively communicate value proposition to international customers.
Attend and represent the company at relevant industry events, trade shows, and conferences in target markets.
Collaborate cross-functionally with product development, operations, and customer service teams to ensure seamless new product launches.

Please forward your CV to and indicate your salary expectations.
Please note that only shortlisted candidates will be contacted. Should you not receive feedback within 48 hours, please accept your application as unsuccessful.

Persona Staff CC is POPIA (Protection of Personal Information Act, 2013) compliant, all personal information is protected according to legislation. Applying for any of our available vacancies, you give Persona Staff consent to process your Personal Information for Recruitment Purposes, according to the POPI ACT, 2013. If you have any concerns regarding your Personal Information and our compliance towards the legislation, you are welcome to request out POPI Act Policy.

Similar jobs you might be interested in:

International Marketing Specialist
Location: Cape Town
Salary:
Our client, an agricultural steel processing company, is seeking an experienced international marketing specialist to drive the launch and promotion of their new product lines in global markets.
19 days ago

International Marketing Specialist
Location: Cape Town
Salary:
Our client, an agricultural steel processing company, is seeking an experienced international marketing specialist to drive the launch and promotion of their new product lines in global markets. In this role, you will be responsible for developing and executing comprehensive marketing strategies to effectively introduce their innovative products to international customers. Â
13 days ago

International Marketing Specialist
Location: Cape Town
Salary:
Our client, an agricultural steel processing company, is seeking an experienced international marketing specialist to drive the launch and promotion of their new product lines in global markets. In this role, you will be responsible for developing and executing comprehensive marketing strategies to effectively introduce their innovative products to international customers. Â
5 days ago

International Marketing Specialist
Location: Cape Town
Salary:
Our client, an agricultural steel processing company, is seeking an experienced international marketing specialist to drive the launch and promotion of their new product lines in global markets. In this role, you will be responsible for developing and executing comprehensive marketing strategies to effectively introduce their innovative products to international customers.
21 days ago

Contract (6 months) - Digital Leads Specialist.
Location: Capetown
Salary: Highly Negotiable, Commensurate with Qualification and Experience.
Digital Leads specialist, African Continent Financial Sector, Cape Town, South Africa.
2 days ago

New Business Development Specialist (Consulting Engineering - Building Services)
Location: Cape Town
Salary: 45000
Well-established Consulting Engineering company based in Cape Town, requires the full-time services of an experienced New Business Development specialist to market and source new business in the building services / infrastructure sectors in South African and international markets in the private sector.Excellent career opportunity for an experienced technical (building services) sales and marketing...
33 days ago

Private Banker (Acquisitions) Cape Town
Location: Cape Town
Salary:
49 days ago

Business Development Manager
Location: Brackenfell
Salary: Market related
Our client is looking for a Business Development Manager, responsible for searching and exploring bo
2 days ago

Product Developer (Sauces & Condiments) Cape Town
Location: Cape Town
Salary: 35000 Monthly
Well established food manufacturing concern located in Cape Town requires a dynamic Product Developer to facilitate the growth of the organisations export by working with other business units to launch export ready products to various markets across the world. Sauces and Condiments essential.
2 days ago

Admin Assistant - Social Media Management and PA
Location: Green Point
Salary:
Our client in Green Point is seeking an Admin Assistant skilled in Social Media Management and PA responsibilities. Essential qualifications include prior recruitment experience in the Investment Sector, articulate communication at an executive level (phone, in-person, online), a valid driver’s license with reliable transport, and proficiency in various online communication platforms.
5 days ago