Head of Secondary Revenue

SUMMARY:
Planet Fitness is looking for a Head of Secondary Revenue who will be responsible for developing and

POSITION INFO:

Planet Fitness is looking for a Head of Secondary Revenue who will be responsible for developing and executing strategies to maximize non-core revenue streams across the organization. This role involves identifying new opportunities, managing existing secondary revenue channels, and collaborating with cross-functional teams to drive profitability. The ideal candidate will have a strong background in business development, revenue optimization, and strategic planning, with a focus on delivering innovative solutions that enhance the company’s overall financial performance.

Key Responsibilities

1. Strategic Revenue Growth
• Define and implement a comprehensive strategy for secondary revenue growth, including partnerships, ancillary products, and other non-core revenue streams.
• Identify and evaluate new revenue opportunities in line with the company’s business goals.
• Develop innovative pricing, packaging, and promotional strategies to drive revenue.
2. Revenue Channel Management
• Oversee existing secondary revenue streams, such as advertising, sponsorships, ancillary services, and loyalty programs.
• Build and maintain strong relationships with partners, vendors, and stakeholders to maximize collaboration and profitability.
• Monitor and analyze the performance of secondary revenue channels, identifying areas for optimization and improvement.
3. Business Development and Partnerships
• Identify and secure strategic partnerships that align with the company’s vision and revenue objectives.
• Negotiate contracts and agreements to ensure mutual value creation and long-term partnerships.
• Collaborate with marketing and sales teams to promote secondary revenue initiatives.
4. Data-Driven Decision Making
• Analyze market trends, customer behavior, and competitive landscape to inform revenue strategies.
• Develop and track KPIs to measure the success of secondary revenue initiatives.
• Present regular reports and recommendations to the executive team.
5. Team Leadership and Collaboration
• Lead a team of professionals focused on secondary revenue initiatives, providing mentorship and development opportunities.
• Collaborate with internal teams such as marketing, operations, finance, and product to ensure alignment with secondary revenue goals.
• Foster a culture of innovation and continuous improvement within the team.

Education and Experience Skills and Competencies

• Bachelor’s degree in business, Economics, Marketing, or a related field (MBA preferred).
• 8+ years of experience in revenue management, business development, or a related role, with a focus on secondary/ancillary revenue streams.
• Proven track record of driving significant revenue growth through innovative strategies and partnerships.
• Strong strategic thinking and problem-solving skills.
• Excellent negotiation and relationship-building abilities.
• Proficiency in data analysis tools and financial modeling.
• Strong leadership and team management skills.
• Ability to work in a fast-paced, dynamic environment.

Please send your CV to

*If you have not received an feedback within 14days please consider your application as unsuccessful*