SUMMARY:
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POSITION INFO:
Head of Marketing
Market related Salary
Cape Town, South Africa
Role Purpose
We are seeking a Head of Marketing to drive brand positioning, customer acquisition, and market expansion in the energy and renewable sectors. This is a high-impact leadership role requiring B2B marketing expertise, digital strategy execution, and brand management.
Key Responsibilities:
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Develop and implement a comprehensive marketing strategy aligned with business goals.
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Lead brand positioning and ensure consistent messaging across digital and offline platforms.
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Manage event marketing efforts, including industry conferences, trade shows, and webinars.
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Oversee lead generation campaigns targeting commercial and industrial customers.
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Drive digital marketing strategies, including SEO, SEM, content marketing, and analytics.
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Collaborate with PR agencies and media to enhance thought leadership and market visibility.
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Use data-driven insights to refine marketing campaigns and optimize ROI.
Requirements:
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Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
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10+ years of marketing experience, with at least 5 years in a leadership role.
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Strong B2B marketing experience, ideally within renewable energy, energy trading, or industrial sectors.
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Proven success in digital marketing, CRM, automation, and lead generation.
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Excellent stakeholder management, communication, and strategic thinking skills.
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Passion for sustainability and renewable energy trends.
