Head of Digital Marketing

SUMMARY:
Role Context:
Leading the strategic development and implementation of digital marketing initiatives and campaigns supporting specific business objectives in their CAPE-TOWN offices.  Leading the strategic development and implementation of revenue-generating digital campaigns supporting specific business objectives.  Managing the development of content marketing campaigns, including the management of a regional content hub approach.
CVS to be directly submitted to: teboho@eqplus.co.za

POSITION INFO:
Key responsibilities:

• Managing the planning, deployment and optimization of search engine marketing initiatives
• Designing the digital marketing activation program for various regional marketing initiatives
• Managing the optimization of the central digital advertising media allocation, including social media campaigns
• Managing social media implementation, including Facebook, Instagram, LinkedIn, X and other
• Steering the SSA digital marketing community, including sharing best practices and finding solutions across the network
• Supervising the development and approving implementation of local digital communications campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Produce relevant market, competitive and audience intelligence and insights to inform the strategic development of digital campaigns.
• Track and analyze website traffic flow and provide regular internal reports
• Continuously improves financial processes, systems, tools, and techniques
• Takes appropriate measures to remedy financial risk
• Ensures proper billing and cash collection processes are in place in the country within sub-region
• Analyze records of internal customer inquiries, purchases, service requests and complaints to identify trends
• To monitor finance KPIs, standards and reporting
• Balance operational metrics against customer service metrics Convinces others within the organization to accept proposals and solutions where there may be little interest in cooperating or participating
• Maintains relationships and provides financial expertise to Africa management board and top-level experts in the organization

• Bachelor’s Degree in Marketing
• Digital Marketing course qualifications are advantageous

• Minimum 5-7 years experience in Marketing
• Minimum 3-5 years in Digital Marketing

NB! This job is now closed. You can apply for other jobs by uploading your CV.