Head of Customer Engagement (Retention)

SUMMARY:
Are you an experienced leader in digital marketing and customer engagement? We’re looking for a Head of Customer Engagement to spearhead innovative retention strategies and maximize customer loyalty. Join a dynamic team and take ownership of data-driven initiatives to enhance customer journeys, drive engagement, and optimize revenue.

POSITION INFO:

Job Description:
Lead the development and execution of personalized communication strategies to enhance member engagement and retention
Oversee the implementation of CRM systems, digital channels, and marketing automation to optimize customer experience and satisfaction
Analyse customer behaviour, segmentations, and data insights to inform the creation of targeted marketing campaigns
Drive member retention initiatives, collaborating with cross-functional teams to align messaging across all touchpoints
Optimize revenue streams through strategic engagement and monetization of the customer base
Report on performance metrics, recommending improvements to continuously refine strategies and enhance business outcomes

Skills & Experience:
5+ years of experience in Digital Marketing, Marketing Automation, and CRM, focusing on customer engagement and retention
Strong technical expertise with CRM platforms
Proven ability to analyse customer data and create actionable insights that lead to impactful campaigns
Experience in content marketing, email marketing design, and customer journey mapping
Strong leadership capabilities with 2+ years in a senior role, managing cross-functional teams and driving projects to success
Experience with Martech vital

Application Process:
Once you apply, our team will review your application to assess your fit for the role
If your profile aligns, you’ll receive a quick screening call to discuss your experience, career goals, and expectations
Shortlisted candidates will move forward to the interview stage with the hiring team

If you don’t hear back from us within two weeks, it means that this particular opportunity wasn’t the perfect match. However, we’ll keep your details on file and reach out if a future role aligns with your skills and experience.


Contact JADE GELDENHUYS , quoting the Ref: CTD000056.

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