Head Of Marketing

SUMMARY:
Our client in the Financial Industry is the holding company of some of South Africa’s leading financial service providers. Our portfolio includes short-term insurers, a long-term insurer, health insurance as well as an insurance and personal finance comparison platform.

POSITION INFO:

Head of Marketing

R1 Mil – 1.8 Mil

Gauteng – Johannesburg

EE- AIC

Our client in the Financial Industry is the holding company of some of South Africa’s leading financial service providers. Our portfolio includes short-term insurers, a long-term insurer, health insurance as well as an insurance and personal finance comparison platform. They are looking for a dynamic candidate to support the CMO to manage cross-functionally in marketing, across channels, operations, multi-product, brand development and marketing strategies, both commercially and creatively, with the overall objective to drive the business objectives of increased sales, improved MROI and increased brand health.

RESPONSIBILITIES

 Leadership and Direction - Communicate the marketing strategy and its relationship to organization''s mission, vision and values; clarify the actions needed to implement.

 Strategic Planning - Responsible for the design and development of the marketing and brand strategy, have a strong commercial understanding and align business and marketing strategy.

 Marketing and Brand Strategy- Develop and drive the brand and marketing strategy. Have a strong commercial understanding that aligns business and marketing strategy. Develop and drive the digital, media and other marketing mix strategies to deliver on the communication strategy.

 Marketing Communications

 Strategy Implementation - Partner with the Senior Manager: strategy to ensure the strategy is successfully implemented.

 Business Planning - Develop and gain agreement to annual business plans for a function or substantial business area, ensuring alignment with strategy;

 Marketing Impact Analysis

 Board Relationships

 External and Internal Stakeholder Engagement

 Budgeting & Costing

 Organizational Capability Building

EDUCATION

 Post Graduate Degree/MBA in Business Management, Marketing or equivalent

 7-10 years marketing and brand experience within the financial services industry.

 Experience in project management and program improvement

 Managerial Experience - 5 years senior leadership experience, managing diverse marketing teams

SKILLS

 Strategic Planning

 Commercial Acumen + Customer and Market Analysis

 Knowledge of marketing analytics and metrics

 Marketing Commercialization

Do you have what it takes?

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