Head – Digital Performance Marketing

Recruiter:

The Skills Mine

Job Ref:

1647565331

Date posted:

Thursday, November 7, 2024

Location:

Johannesburg, South Africa

SUMMARY:
-

POSITION INFO:

Requirements:

Degree is required
Any additional Digital Certifications such as Google Analytics 4 (GA4) or Adobe Analytics would be advantageous
Specialist certifications in the analytics of various digital platforms would be advantageous
A minimum of seven years working with Paid Search, Programmatic Media, and Ad Campaign Platforms
Experience collaborating with and managing external advertising agencies

Responsibilities:

Be accountable for building the organization's Digital Performance Program strategy and approach across the product portfolio
Build and develop customer acquisition and lead generation campaigns from planning to execution
Actively manage and track all key KPIs and engage in daily analysis and optimization to drive maximum ROI
Lead the digital media agency in ensuring the timely execution of all campaigns as well as the implementation of informed media buys
Determine and develop reporting frameworks, producing reporting that is in keeping with the rhythms and needs of the
various business units
Ensure a robust analytics setup that is geared for accurate and timeous campaign tracking and tagging, enabling meaningful insights and recommendations for optimization

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