Digitial Marketing Manager

SUMMARY:
Remote Digital Marketing Manager needed with at least 8 years experience in the digital field. Candidates from Cape Town preferred.

POSITION INFO:
Minimum Requirements:

1. Marketing degree
2. Experience in the IT industry
3. At least 8 years of experience in Digital Marketing
4. Strong Google Analytics experience
5. Experience with Slack
6. Proven track record of success
7. Strong understanding of digital marketing channels
8. Able to work from home

• Formulate digital marketing strategies aligned with company objectives.
• Plan and execute digital campaigns, including web, SEO/SEM, email, social media, and display advertising.

• Oversee content creation for digital channels (website, blogs, social media).
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience.

• Manage and optimise the company’s social media presence across platforms, focusing mostly on LinkedIn
• Create engaging content and manage social media campaigns to drive brand awareness and customer engagement.

• Develop and implement SEO strategies to increase website traffic and improve organic search rankings.
• Manage and optimize PPC campaigns (Google AdWords, etc.) to increase ROI.
• Email Marketing:
• Develop and execute email marketing campaigns, including segmentation, automation, and personalisation.
• Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs).

• Utilize web analytics tools (Google Analytics, etc.) to monitor site traffic, user behavior, and campaign effectiveness.
• Analyze data and provide actionable insights to optimize digital marketing strategies.

• Collaborate with cross-functional teams (sales, product development, etc.) to align digital marketing strategies with overall business objectives.

• Manage digital marketing budget effectively, allocating resources across channels to maximize ROI.

• Stay current with digital marketing trends and best practices, including updates to search engine algorithms, social media trends, and online advertising developments.

• Maintain brand consistency across all digital marketing channels and campaigns.
• Monitor online reputation and respond to customer feedback and reviews.