Digital Strategist

SUMMARY:
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POSITION INFO:

• Strategy Development: Create comprehensive digital marketing strategies that align with the agency's goals, focusing on areas like brand awareness, lead generation, and customer engagement.
• Market Research: Conducting research to understand target audiences, market trends, and competitive landscapes to inform strategic decisions.
• Content Planning: Develop content strategies that resonate with the target audience, including planning for blog posts, social media, email campaigns, and other digital content.
• Channel Management: Identifying and managing the most effective digital channels (e.g., social media, email, SEO, PPC) to reach the audience and achieve marketing objectives.
• Analytics and Reporting: Utilizing analytics tools to track performance metrics, assess campaign effectiveness, and make data-driven decisions for future strategies.
• Collaboration: Working with cross-functional teams, including designers, developers, and marketers, to execute campaigns and initiatives.
• Budget Management: Overseeing digital marketing budgets and optimizing spending for the best return on investment.