Digital Media Strategist

Recruiter:

Ad Talent

Job Ref:

3249879659

Date posted:

Tuesday, February 18, 2025

Location:

Johannesburg, South Africa

SUMMARY:
-

POSITION INFO:

Who Are We:

A dynamic and results-driven marketing agency specialising in innovative digital strategies that drive brand visibility and business growth.

Who Are We Looking For:

We are seeking a skilled and analytical Digital Media Strategist for a one-year fixed-term contract. The ideal candidate is a digital marketing expert with a passion for data, trends, and audience behavior. You thrive in a fast-paced environment, excel at multi-channel campaign management, and have a proven ability to drive engagement and ROI.

What Will You Do:

Strategic Planning & Execution: Develop and implement data-driven digital marketing strategies to meet business objectives, optimizing customer experiences across digital touchpoints.
Market Research & Consumer Insights: Conduct market research and competitor analysis to understand trends and use analytics to craft targeted messaging.
Multi-Channel Campaign Management: Oversee campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and email marketing, ensuring consistent brand messaging.
Performance Analysis & Optimization: Use tools like Google Analytics and Facebook Business Manager to monitor KPIs and make data-driven adjustments for better results.
Collaboration & Team Coordination: Work with graphic designers, copywriters, and sales teams to align marketing efforts with business goals.
Budget Management: Manage advertising budgets, allocating funds based on performance to maximize ROI.
Reporting & Insights Presentation: Prepare detailed performance reports and present findings with actionable recommendations to stakeholders.

What Will You Need:

Experience: Minimum of 3-5 years in digital marketing or media strategy.
Technical Skills: Proficiency in Google Ads, Google Analytics, Facebook Business Manager, and data visualization tools.
Analytical Mindset: Strong ability to analyze performance metrics and optimize campaigns accordingly.
Communication: Excellent presentation and reporting skills with a clear ability to convey insights.
Collaboration: Experience working with creative teams and stakeholders to align strategies with business goals.
Market Knowledge: Up-to-date with digital marketing trends and technologies.

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